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Free Cheat Sheet for Marketing Your Travel Business

Free Cheat Sheet for Marketing Your Travel Business

The travel business is a competitive field, but with this competition comes great ideas and innovations. Since the dawn of the Internet, people have been gradually changing the way they plan their vacations. Less number of people visit travel agencies or operators now. Everyone prefer to look online to find the perfect travel plan for their vacation. This helps them get the best package, and also to read and share reviews of travel experiences with the travel company. Having worked with a travel company for the past few years, I’ve created a simple yet powerful cheat sheet for those travel companies who wish to market their travel company online. In light of my expertise in the travel marketing field, I’ve listed 10 fundamental online travel marketing steps they should take to boost their business online. This one-page Free cheat sheet provides information on how to get started with Online Marketing for Travel business. Whether you are a travel company who already promotes your business online or a newbie to the online world of travel marketing, this easily digestible steps laid out on this sheet are sure to help you improve your online visibility. The Free One Page Cheat Sheet: Kick-Start Your Online Travel Marketing, is FREE for subscribers of Get Found Online. Enter your details in the form below, and we will send you the cheat sheet right...
Top 30+ Local Business Listing Websites in India

Top 30+ Local Business Listing Websites in India

Do you know that more than 97% of customers search for services online. 69% of such search results are affected by geolocation. Like Bill Gates of Microsoft once said, “If your business is not on the Internet, then your business will be out of business”. In today’s context, if your business is not in Google search you might go out of business because your competitors are going to take away all the traffic. The good news is that you can get listed in Google’s local listings even if your business does not have a website. But, why are local listings important? What benefit do they derive for a business? Apart from helping customers reach you faster, local listings have several other features. First of all, it serves to boost local SEO. Google considers local listings as an integral component for local SEO ranking. How does Google Local search parameters work? Google’s local search take into consideration several parameters or ranking factors which helps your listing land on the top map listings when a user raises a related query. Some such ranking factors include: Physical address Google looks to match your physical address with the location proximity of the user. The more accurate and specific the address is, the better the chance of getting listed in Google map listings. You can set the correct physical address of the business by placing the pin in the exact location. Placing the pin in the wrong direction will not help in getting listed to local customers who could be searching for your service. Category associations Google considers the business category associations you have...
7 Ways to Use Social Media to Sell More Tour Packages

7 Ways to Use Social Media to Sell More Tour Packages

Do you remember how you used to plan for a vacation few years ago when Internet and smartphones were yet to become commonplace? The preparation started months beforehand, right? Well, not anymore. Now it is possible to be bitten by a travel bug in the morning and take off to your dream destination by noon. Travel planning has become so easy and effortless. From doorstep pickup to accommodation and sightseeing, everything can be planned & coordinated at your fingertips. Social media sits right in the centre of all this making your social circle literally your tour planning and management assistant. Social media is helping not just travelers, but also travel agencies and tour operators to reach new business prospects easily & quickly. The cost involved in social media marketing is also fractional compared to traditional marketing efforts of print media & broadcasting. This has convinced at least 96% of business owners and marketers to use social media to grow their travel business. Are you a travel business owner or a marketer wondering how to leverage social media to your benefit? We got you covered. Here are 7 ways you can use social media to reach your target audience, nurture their leads and finally, convert them in wanderlust beings who bring in steady income. #1. Build Online Reviews Do you know? More than 70% of Americans read online reviews before they plan a trip. According to Trip Barometer, the booking decisions of more than 93% of global travelers are influenced by online reviews. Set up your Google My Business account and request customers to rate and review your business there....
Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Are you still following traditional marketing for your business? Do you think that blogging is overrated and unnecessary? Think again. A recent study conducted by Content Marketing Institute and MarketingProfs revealed that 80%  of B2B marketers use blogs as a major content marketing tactic for their businesses. What does this information mean for your business? Put in simple words it means that if your business is not represented on the internet adequately, you are at the losing end. If you think you would rather not manage social media, a blog and website on your own, perhaps you should consider joining hands with someone who does. Having a Blog has several advantages. Let’s look at just ten of them. ONE: A Blog is a Good Way to Share Information About Your Products and Services If you want to convince an existing or potential customer that you care about them, get involved in what they need or want. If they need information to make better choices, help them. A blog is an excellent place to share information about your products and services. Discuss issues that concern your customers and help them analyze information which will benefit them. Here are some examples: 4 Ways to Reduce Your Bounce Rate with Optinmonster This article throws light on some good ideas to increase customer engagement or involvement in your site. These suggestions are very useful to prevent people from bouncing off or exiting your site quickly. 2. What Gets Your Audience Excited to Opt-in? Find Out with Our New Split Testing Tool  Leadpages launched a landing page builder, which helps in running split tests. Split...
How to Start a Business Blog – A Step by Step Guide

How to Start a Business Blog – A Step by Step Guide

Once upon a time, blogging used to be a creative hobby. Ordinary people published online journals of their life and experiences, that others could read and comment on. It was a way to build community amongst those who shared similar interests across the world wide web. My, how things have changed! Blogging is no longer just a passive hobby reserved for the weekends. It has become a powerful online marketing tool that builds brands, engages the audience and grows businesses. In case you’re wondering if a blog is really essential for your business, here are some of the latest statistics in this regard: Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative) Companies that blog have 97% more inbound links. (Hubspot) 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer) 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus) 81% of U.S. online consumers trust information and advice from blogs. (BlogHer) Statistics Courtesy: ActiveBlogs There’s no longer a question of “if” your business needs a blog, it’s just a matter of “when”! And if you ask me, I’ll say, “Right away”… There’s no time like the present! But before you jump in with both feet and start your business blog, let’s look at a few basics. What is a Business Blog? A business blog is a marketing medium that you can use to interact with your audience. You can use the blog to share valuable information that’s beneficial to your readers, which will eventually convert...

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