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How to Select the Right Social Media Platform for Boosting your Business – Infographic

How to Select the Right Social Media Platform for Boosting your Business – Infographic

Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business you have, social media can act as the bridging element to connect with your users. Isn’t it evident that by making your social media presence strong, you can drive more sales for your company? In fact, 62.9% sales professionals agree social selling is important for closing new deals. Corporate giant IBM recorded 400% increase in sales with its social selling initiative. Surely, Social Media has immensely transformed the way businesses are done. Different social media platforms serve different purpose. Facebook:  Facebook profile essentially connects friends and family, and hence has a personal feel. This will help your users and followers to know you more as a person and hence better connected. LinkedIn: Professionals connect on LinkedIn. It is ideal to promote your service and to connect with veterans in the industry. Twitter: Twitter is for quick conversation. If you have any updates, big news or need continuous conversation with your followers, Twitter works magic. You have to log in multiple times a day for quick responses and continuous posting. YouTube: YouTube is the social network where people comment, discuss and share. Along with frequent video uploads, engage with people to magnetise users to your business. Instagram: Instagram is the ideal platform to share awesome pictures, short videos and memes. This is a must have...
51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

The internet is constantly evolving day by day. According to a recent survey conducted by Internet World Stats, about 48.6 % of the global population are internet users. This is a whopping 887.9 % rise in internet penetration over the last 15 years. With the advent of social media and the smartphone revolution, businesses are able to reach an infinite audience across the globe. This has given birth to the concept of digital marketing. Colossal changes in technology have also transformed the way companies engage in digital marketing. Digital marketing encompasses activities like content marketing, social media marketing, mobile marketing, e-mail marketing, search engine optimization (SEO), lead generation, link building, and so on. All these online marketing strategies are witnessing rapid growth and new trends are emerging every day. We have compiled some of the latest statistics on these marketing strategies from leading sources like Content Marketing Institute (CMI), eMarketer, Econsultancy, Salesforce, Social Media Examiner to name a few. The purpose of this article is to give you an insight about the very recent changes that have occurred in the field of digital marketing and how businesses can incorporate this knowledge for their future growth. Do check out these 51 vital digital marketing statistics : 1.  Content seems to be the ultimate king when it comes to tactics adopted for B2B Marketing. A survey by Kapost found 81% of B2B Marketers in the US investing in Content Marketing. (eMarketer) 2. 77 % of marketers agree that content marketing is core to their business. Among marketers who agree content marketing is core to their business, 48% see a direct link...
FREE eBook: Content Writing 101

FREE eBook: Content Writing 101

Content marketing has literally taken over the internet in recent years. Every form of online marketing, be it social media, blogging, email marketing or SEO, has content as its cornerstone. It’s no wonder that businesses are investing more time, money and effort in content marketing. And they are seeing good growth in their leads, conversions, sales and revenue. Yes, it is an established fact that content is key for business growth. But not everyone can churn out good content at a moment’s notice. I would know. I am a hesitant writer myself. While I can come up with a dozen ideas a minute, it takes me a while to put my thoughts on paper and write cohesive content that strikes a chord with my target audience. Over the past few years, I have been able to hone my minimalistic writing skills and write good content that draws more people to my business. If you struggle with writing quality content, or you want to improve your writing to reach a wider audience, I’ve got just the resource you need – a FREE eBook! Content Writing 101 A Simple Guide to Learn Content Writing for Business The words you write have the power to get your business more visibility online. Whether you are a start up or an established business owner, the tips, tricks and tools outlined in this eBook will help you write effective content online. Here are the topics covered in the eBook: The importance of good writing for your business. My personal writing strategy – it’s simple and effective! Creative tips on how to write SEO friendly articles that enthrall readers. A massive list...
11 Ways to Increase Your Website Speed Today

11 Ways to Increase Your Website Speed Today

You run a business. And you just launched a perfect new website with all the bells and whistles. Unfortunately, it is not getting the response that you anticipated. So, what went wrong? If you have a good website, excellent graphics and mind blowing content, then your website ought to bring results, especially when you go by the rules of the book. But, that might not actually happen. Because people also want speed. Even if your website gives your visitors everything they need, they will still require speed. When your pages load faster, people are more likely to click internal links, browse through your site, and look at everything else you have to offer them.  As per the study done by Gomez, slower page response time results in increase in page abandonment. Not only that, website speed is one of the important factors that impact search engine rankings. It is just like having to put in all the effort to make a good dish for dinner, and you forget to put in salt and chillies! Now, that wouldn’t taste good… right? Do you want a website that loads faster and gets you the results you envisioned? Then implement some of these tactics and supercharge your website speed. 1. Enable Compression Large pages having size of around 100KB and more take a longer time to download. Using Gzip compression can cut short the size of your files to as less as 40KB. Compression reduces page response time by about 70%. This ultimately decreases bandwidth usage and also reduces HTTP response time. You can enable Gzip compression by adding the following snippet of code to your .htaccess...
20 Websites to Visit if You Want to Be a Better Content Marketer

20 Websites to Visit if You Want to Be a Better Content Marketer

A genuine content marketer is an influencer, and his/her content pieces are authentic. With experience, veteran content marketers can generate waves, and with bolder, braver content marketing, they can start a trend. Here are some websites you must visit if you intend to become a successful content marketer. They will teach you a thing or two about content marketing! 1. Content Marketing Institute Content Marketing Institute, or CMI for short, is a leading content marketing and training website. It provides online training sessions on how to create compelling content. The blog is regularly maintained and you can read inspiring articles on various aspects of content marketing and innovative strategies. The website, blog and training classes are headed by Joe Pulizzi, a legend in the field of content marketing. Popular Content: How to Turn 1 Idea Into 2 Months of Content Marketing (and More) 27+ Handy Tools for Better Visual Content Marketing  17 Content Marketing Tips for Any Size Budget 2. Marketing Profs More than 600,000 leading marketing professionals rely on the articles, videos and podcasts by Marketing Profs to learn about the best practices of creating content. This site keeps you updated on the latest trends in social media, email marketing and digital marketing strategies. With training from Marketing Pros tucked under your belt, your sure to remain ahead of the curve. Popular Content: The Most In-Demand Digital Marketing Skills 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic] The 10 Best (and Worst) Performing Words in Email Subject Lines 3. HubSpot HubSpot was launched with the simple mission of helping businesses adapt to people’s needs in shopping, working and buying....

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