+91 484 650 7470 HELLO@GETFOUNDONLINE.IN
14 Reliable Website Audit Tools for Your Business Website

14 Reliable Website Audit Tools for Your Business Website

The online business scenario is constantly changing. What worked for you last year, need not necessarily bring you good results this time around. In the fast-paced internet medium, how do businesses keep their heads up? Regular audits… that’s how! No matter how long you’ve been in online business, it’s essential to conduct a regular audit. You may choose to do it on a quarterly, semi-annual or annual basis, but it has to be done. Here are a few reasons why a regular website audit will benefit your online business. Benefits of a Website Audit 1. Discover what works A comprehensive audit of your website will give you adequate information to understand what’s working for your business. For example, you might find that a majority of your website traffic comes from Facebook. In that case, you know that you must continue being active on Facebook and engage with your target audience there. 2. Rectify inconsistencies While your website may be doing well, an audit will help you identify inconsistencies in its performance. For example, let’s say you have a content rich page that gets a lot of visitors. But it also has a high bounce rate. An audit will help you identify this issue and modify the content so it encourages readers to visit other related pages on your website. 3. Guidance on how to move forward Doing a regular audit of your website (and other online channels that your business has an active presence on) will give you direction on where to channel your online marketing efforts. For example, you might notice that a particular type of content resonates with your audience. This will guide you to brainstorm and create more...
15 Helpful Resources to Learn and Master SEO

15 Helpful Resources to Learn and Master SEO

Every business – big or small, needs a fully functional website. It’s a window that opens your products and services to the world and gives your business an identity. But what’s the use of a website if it cannot reach your potential customers? How do you make sure your web pages are getting found by your target audience? This is where SEO comes into the picture. With the help of search engine optimization, you can do several activities that can boost up your website. In simple words, SEO or Search Engine Optimization is a method used to increase traffic to your site from search engines. If you are new to the online or digital marketing world, here are some resources to help you learn and master SEO. 1. The Beginner’s Guide to SEO by Moz Credits: Moz.com Moz is a dynamic online SaaS (Software as a Service) company. They offer several resources to marketers, including a beginners’ guide to SEO. This guide has 10 chapters that explain what search engine optimization is, and why business people should use it. And guess what?! This guide is free; you can either download it onto your device or read online. Don’t forget to check out their blog. They frequently update it with modernized SEO techniques. One of my favorite piece of content from Moz is A Visual Guide to Keyword Targeting and On-Page SEO which illustrates how we can perfectly optimize our website. Credits: Moz.com 2. Search Engine Optimization Starter Guide by Google Credits: google.com This 32 page PDF can be listed as one of the best beginners’ guides to SEO. Even though the guide is in depth and goes into technical details, it’s worth reading....
How to Select the Right Social Media Platform for Boosting your Business – Infographic

How to Select the Right Social Media Platform for Boosting your Business – Infographic

Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business you have, social media can act as the bridging element to connect with your users. Isn’t it evident that by making your social media presence strong, you can drive more sales for your company? In fact, 62.9% sales professionals agree social selling is important for closing new deals. Corporate giant IBM recorded 400% increase in sales with its social selling initiative. Surely, Social Media has immensely transformed the way businesses are done. Different social media platforms serve different purpose. Facebook:  Facebook profile essentially connects friends and family, and hence has a personal feel. This will help your users and followers to know you more as a person and hence better connected. LinkedIn: Professionals connect on LinkedIn. It is ideal to promote your service and to connect with veterans in the industry. Twitter: Twitter is for quick conversation. If you have any updates, big news or need continuous conversation with your followers, Twitter works magic. You have to log in multiple times a day for quick responses and continuous posting. YouTube: YouTube is the social network where people comment, discuss and share. Along with frequent video uploads, engage with people to magnetise users to your business. Instagram: Instagram is the ideal platform to share awesome pictures, short videos and memes. This is a must have...
51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

The internet is constantly evolving day by day. According to a recent survey conducted by Internet World Stats, about 48.6 % of the global population are internet users. This is a whopping 887.9 % rise in internet penetration over the last 15 years. With the advent of social media and the smartphone revolution, businesses are able to reach an infinite audience across the globe. This has given birth to the concept of digital marketing. Colossal changes in technology have also transformed the way companies engage in digital marketing. Digital marketing encompasses activities like content marketing, social media marketing, mobile marketing, e-mail marketing, search engine optimization (SEO), lead generation, link building, and so on. All these online marketing strategies are witnessing rapid growth and new trends are emerging every day. We have compiled some of the latest statistics on these marketing strategies from leading sources like Content Marketing Institute (CMI), eMarketer, Econsultancy, Salesforce, Social Media Examiner to name a few. The purpose of this article is to give you an insight about the very recent changes that have occurred in the field of digital marketing and how businesses can incorporate this knowledge for their future growth. Do check out these 51 vital digital marketing statistics : 1.  Content seems to be the ultimate king when it comes to tactics adopted for B2B Marketing. A survey by Kapost found 81% of B2B Marketers in the US investing in Content Marketing. (eMarketer) 2. 77 % of marketers agree that content marketing is core to their business. Among marketers who agree content marketing is core to their business, 48% see a direct link...
FREE eBook: Content Writing 101

FREE eBook: Content Writing 101

Content marketing has literally taken over the internet in recent years. Every form of online marketing, be it social media, blogging, email marketing or SEO, has content as its cornerstone. It’s no wonder that businesses are investing more time, money and effort in content marketing. And they are seeing good growth in their leads, conversions, sales and revenue. Yes, it is an established fact that content is key for business growth. But not everyone can churn out good content at a moment’s notice. I would know. I am a hesitant writer myself. While I can come up with a dozen ideas a minute, it takes me a while to put my thoughts on paper and write cohesive content that strikes a chord with my target audience. Over the past few years, I have been able to hone my minimalistic writing skills and write good content that draws more people to my business. If you struggle with writing quality content, or you want to improve your writing to reach a wider audience, I’ve got just the resource you need – a FREE eBook! Content Writing 101 A Simple Guide to Learn Content Writing for Business The words you write have the power to get your business more visibility online. Whether you are a start up or an established business owner, the tips, tricks and tools outlined in this eBook will help you write effective content online. Here are the topics covered in the eBook: The importance of good writing for your business. My personal writing strategy – it’s simple and effective! Creative tips on how to write SEO friendly articles that enthrall readers. A massive list...