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FREE eBook: Content Writing 101

FREE eBook: Content Writing 101

Content marketing has literally taken over the internet in recent years. Every form of online marketing, be it social media, blogging, email marketing or SEO, has content as its cornerstone. It’s no wonder that businesses are investing more time, money and effort in content marketing. And they are seeing good growth in their leads, conversions, sales and revenue. Yes, it is an established fact that content is key for business growth. But not everyone can churn out good content at a moment’s notice. I would know. I am a hesitant writer myself. While I can come up with a dozen ideas a minute, it takes me a while to put my thoughts on paper and write cohesive content that strikes a chord with my target audience. Over the past few years, I have been able to hone my minimalistic writing skills and write good content that draws more people to my business. If you struggle with writing quality content, or you want to improve your writing to reach a wider audience, I’ve got just the resource you need – a FREE eBook! Content Writing 101 A Simple Guide to Learn Content Writing for Business The words you write have the power to get your business more visibility online. Whether you are a start up or an established business owner, the tips, tricks and tools outlined in this eBook will help you write effective content online. Here are the topics covered in the eBook: The importance of good writing for your business. My personal writing strategy – it’s simple and effective! Creative tips on how to write SEO friendly articles that enthrall readers. A massive list...
11 Ways to Increase Your Website Speed Today

11 Ways to Increase Your Website Speed Today

You run a business. And you just launched a perfect new website with all the bells and whistles. Unfortunately, it is not getting the response that you anticipated. So, what went wrong? If you have a good website, excellent graphics and mind blowing content, then your website ought to bring results, especially when you go by the rules of the book. But, that might not actually happen. Because people also want speed. Even if your website gives your visitors everything they need, they will still require speed. When your pages load faster, people are more likely to click internal links, browse through your site, and look at everything else you have to offer them.  As per the study done by Gomez, slower page response time results in increase in page abandonment. Not only that, website speed is one of the important factors that impact search engine rankings. It is just like having to put in all the effort to make a good dish for dinner, and you forget to put in salt and chillies! Now, that wouldn’t taste good… right? Do you want a website that loads faster and gets you the results you envisioned? Then implement some of these tactics and supercharge your website speed. 1. Enable Compression Large pages having size of around 100KB and more take a longer time to download. Using Gzip compression can cut short the size of your files to as less as 40KB. Compression reduces page response time by about 70%. This ultimately decreases bandwidth usage and also reduces HTTP response time. You can enable Gzip compression by adding the following snippet of code to your .htaccess...
20 Websites to Visit if You Want to Be a Better Content Marketer

20 Websites to Visit if You Want to Be a Better Content Marketer

A genuine content marketer is an influencer, and his/her content pieces are authentic. With experience, veteran content marketers can generate waves, and with bolder, braver content marketing, they can start a trend. Here are some websites you must visit if you intend to become a successful content marketer. They will teach you a thing or two about content marketing! 1. Content Marketing Institute Content Marketing Institute, or CMI for short, is a leading content marketing and training website. It provides online training sessions on how to create compelling content. The blog is regularly maintained and you can read inspiring articles on various aspects of content marketing and innovative strategies. The website, blog and training classes are headed by Joe Pulizzi, a legend in the field of content marketing. Popular Content: How to Turn 1 Idea Into 2 Months of Content Marketing (and More) 27+ Handy Tools for Better Visual Content Marketing  17 Content Marketing Tips for Any Size Budget 2. Marketing Profs More than 600,000 leading marketing professionals rely on the articles, videos and podcasts by Marketing Profs to learn about the best practices of creating content. This site keeps you updated on the latest trends in social media, email marketing and digital marketing strategies. With training from Marketing Pros tucked under your belt, your sure to remain ahead of the curve. Popular Content: The Most In-Demand Digital Marketing Skills 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic] The 10 Best (and Worst) Performing Words in Email Subject Lines 3. HubSpot HubSpot was launched with the simple mission of helping businesses adapt to people’s needs in shopping, working and buying....
7 Ways to Supercharge your Consulting Business with Internet Marketing

7 Ways to Supercharge your Consulting Business with Internet Marketing

Running a consulting business is not easy. Apart from the HR placements, computer trouble-shooting and other miscellaneous activities, you really have to educate people on why they need a consulting business in the first place. There are plenty of ways to popularize your business, but using internet marketing is still one of the best and most prominent ways to supercharge it. Internet marketing can definitely complement the cold calls, advertising and direct mail campaigns that you undertake to establish your business. So whether you have just started out with your consulting business or working hard to establish it, here are some sure-fire ways to do it. 1. Utilize Content Marketing You must be thoroughly bored with people telling you content is king, but then there is no other way to put it. Create content – that is the only way to bring people in. Blogs, social media platforms, emails, everywhere you look, you see content. Good content gets shared, and thus, plays a major role in building brands. If you are a startup consultant and people are not aware of your services yet, this would be the best way to get them to sit upright and take notice. The more quality content you produce, the more credibility you are going to enjoy with your target readers. Content marketing is an integral part of internet marketing, so it’s absolutely essential to have a proper content plan in place.  Your content plan must answer the following questions: Who is the target audience for this piece of content? What are the problems they face that your content can solve? What’s the main purpose of your content?...
Top 8 Visual Sitemap Generators for Better Site Architecture

Top 8 Visual Sitemap Generators for Better Site Architecture

  Have you checked out the layout maps in huge shopping complexes? Or better yet, looked at a geographical map while navigating through unfamiliar places? A sitemap is exactly like that. The only difference is that it gives you the textual layout of a website, and not of any shop or place. It is like having an interactive table of contents, so you can easily find what you are looking for in complex websites. A sitemap gives search engines like Google and Yahoo information about your site’s content, so they can crawl through your site intelligently. It would also give Google suggestions about the different types of content in your website and whether it is suitable for desktop or mobile. It can also successfully tag images and video files. If your webpages are properly linked, crawlers can discover what is relevant in your website, and when you have a sitemap, it makes crawling more efficient. For online marketers, a site map is often the foundation for a good site architecture. It helps you understand the layout of the website, and the changes that need to be incorporated to get more visitors and better conversions. Just as a map has its rules and regulations while being drawn, a site map follows certain parameters when created. For one, the website’s information is divided into various subject areas and then divided and organized hierarchically. Plenty of companies provide site mapping apps and products and they are designed in such a way that you don’t need to have web designing skills like HTML or XML to create sitemaps. A visual site map generator offers a pictorial view of a site’s...

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