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Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Are you still following traditional marketing for your business? Do you think that blogging is overrated and unnecessary? Think again. A recent study conducted by Content Marketing Institute and MarketingProfs revealed that 80%  of B2B marketers use blogs as a major content marketing tactic for their businesses. What does this information mean for your business? Put in simple words it means that if your business is not represented on the internet adequately, you are at the losing end. If you think you would rather not manage social media, a blog and website on your own, perhaps you should consider joining hands with someone who does. Having a Blog has several advantages. Let’s look at just ten of them. ONE: A Blog is a Good Way to Share Information About Your Products and Services If you want to convince an existing or potential customer that you care about them, get involved in what they need or want. If they need information to make better choices, help them. A blog is an excellent place to share information about your products and services. Discuss issues that concern your customers and help them analyze information which will benefit them. Here are some examples: 4 Ways to Reduce Your Bounce Rate with Optinmonster This article throws light on some good ideas to increase customer engagement or involvement in your site. These suggestions are very useful to prevent people from bouncing off or exiting your site quickly. 2. What Gets Your Audience Excited to Opt-in? Find Out with Our New Split Testing Tool  Leadpages launched a landing page builder, which helps in running split tests. Split...
How to Start a Business Blog – A Step by Step Guide

How to Start a Business Blog – A Step by Step Guide

Once upon a time, blogging used to be a creative hobby. Ordinary people published online journals of their life and experiences, that others could read and comment on. It was a way to build community amongst those who shared similar interests across the world wide web. My, how things have changed! Blogging is no longer just a passive hobby reserved for the weekends. It has become a powerful online marketing tool that builds brands, engages the audience and grows businesses. In case you’re wondering if a blog is really essential for your business, here are some of the latest statistics in this regard: Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative) Companies that blog have 97% more inbound links. (Hubspot) 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer) 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus) 81% of U.S. online consumers trust information and advice from blogs. (BlogHer) Statistics Courtesy: ActiveBlogs There’s no longer a question of “if” your business needs a blog, it’s just a matter of “when”! And if you ask me, I’ll say, “Right away”… There’s no time like the present! But before you jump in with both feet and start your business blog, let’s look at a few basics. What is a Business Blog? A business blog is a marketing medium that you can use to interact with your audience. You can use the blog to share valuable information that’s beneficial to your readers, which will eventually convert...