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14 Reliable Website Audit Tools for Your Business Website

14 Reliable Website Audit Tools for Your Business Website

The online business scenario is constantly changing. What worked for you last year, need not necessarily bring you good results this time around. In the fast-paced internet medium, how do businesses keep their heads up? Regular audits… that’s how! No matter how long you’ve been in online business, it’s essential to conduct a regular audit. You may choose to do it on a quarterly, semi-annual or annual basis, but it has to be done. Here are a few reasons why a regular website audit will benefit your online business. Benefits of a Website Audit 1. Discover what works A comprehensive audit of your website will give you adequate information to understand what’s working for your business. For example, you might find that a majority of your website traffic comes from Facebook. In that case, you know that you must continue being active on Facebook and engage with your target audience there. 2. Rectify inconsistencies While your website may be doing well, an audit will help you identify inconsistencies in its performance. For example, let’s say you have a content rich page that gets a lot of visitors. But it also has a high bounce rate. An audit will help you identify this issue and modify the content so it encourages readers to visit other related pages on your website. 3. Guidance on how to move forward Doing a regular audit of your website (and other online channels that your business has an active presence on) will give you direction on where to channel your online marketing efforts. For example, you might notice that a particular type of content resonates with your audience. This will guide you to brainstorm and create more...
Top 8 Visual Sitemap Generators for Better Site Architecture

Top 8 Visual Sitemap Generators for Better Site Architecture

  Have you checked out the layout maps in huge shopping complexes? Or better yet, looked at a geographical map while navigating through unfamiliar places? A sitemap is exactly like that. The only difference is that it gives you the textual layout of a website, and not of any shop or place. It is like having an interactive table of contents, so you can easily find what you are looking for in complex websites. A sitemap gives search engines like Google and Yahoo information about your site’s content, so they can crawl through your site intelligently. It would also give Google suggestions about the different types of content in your website and whether it is suitable for desktop or mobile. It can also successfully tag images and video files. If your webpages are properly linked, crawlers can discover what is relevant in your website, and when you have a sitemap, it makes crawling more efficient. For online marketers, a site map is often the foundation for a good site architecture. It helps you understand the layout of the website, and the changes that need to be incorporated to get more visitors and better conversions. Just as a map has its rules and regulations while being drawn, a site map follows certain parameters when created. For one, the website’s information is divided into various subject areas and then divided and organized hierarchically. Plenty of companies provide site mapping apps and products and they are designed in such a way that you don’t need to have web designing skills like HTML or XML to create sitemaps. A visual site map generator offers a pictorial view of a site’s...
36 Highly Recommended Free Time Saving Tools for Online Marketers

36 Highly Recommended Free Time Saving Tools for Online Marketers

When I started with my online marketing career, I was doing it all alone with the limited tools I knew. To make things easier, I kept trying out every new tool I came across. And now I am familiar with a bunch of tools which I have used at some point or other. Some of them I use on a regular basis, where as some I just used a couple of times. You can start using these tools if you want to boost your internet marketing career growth. Here goes the list of time saving tools that I personally use for my clients to get the best result in minimum time: 1. Buffer: Buffer is a one click publishing tool for various social media platforms like Facebook, Twitter and Linked In.  I love this tool, as it allows me to consistently schedule multiple posts on different social media networks. This feature gives me the maximum traffic from all possible social contacts at the same time. This in turn increases the fan engagement to the maximum. Undoubtedly, Buffer is the best social media publishing tool. Buffer comes for free for individuals.  You can use a business version with much more features at a starting price of $50. 2. Trello: Trello is a project management tool that keeps all actions pertaining to a project in one space.  I can share all project related files and images to all team members on Trello. This tool allows me to split work into different list of tasks, and assigns them to different team members. The feasibility to reorganise the tasks, communicate with the team and track...

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