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The Ultimate Guide to Inbound Marketing

The Ultimate Guide to Inbound Marketing

What is inbound marketing? Wikipedia defines it as: …marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. In other words, inbound marketing is the exact opposite of traditional marketing! Conventional marketing takes the brand, service or product to the potential customer, and urges them to check it out. On the other hand, inbound marketing draws the customer in with interesting/helpful information, gets them interested in the brand/business, and then pitches them a product/service that would be useful to them. In a nutshell, inbound marketing can be summarized into 3 distinct steps: Step 1: Get new prospects Step 2: Convert prospects into leads Step 3: Convert leads to paying customers Let’s look at each of these steps in detail. Get New Prospects The first step is to get people to visit your site and see what you have to offer. Once they are interested, they take the next step and contact you or sign up for your emails. There are whole process involved in getting a casual site visitor to become a business prospect. The process is outlined below, and you can follow the same steps to get new prospects through your business website. Identify Customer Personas A customer persona is essentially a rough sketch of who your ideal customer is. It would be a representation of who you are targeting through your business. Some factors you’ll have to identify for your ideal customer include: Demographics, such as age, gender, area of residence, occupation, income...
17,000+ Free Design Resources for Online Marketers

17,000+ Free Design Resources for Online Marketers

Design is a core element of online marketing. While it is not widely known, there are certain elements of graphic design in every aspect of online marketing. We need to create images to share on social media. We need to incorporate graphic elements in banners and sidebars. We need to design new websites, and customize design elements for existing websites. Fortunately, there are tons of design resources available online to help even an amateur learn the ropes quickly. This article is a compilation of the best free design resources for online marketers from around the web. Free Images   53+ Free Image Sources For Your Blog and Social Media Posts – A collection of websites with free, good quality images that can be used on your website or social media channels. 25+ Free Image Sources for Your Online Business – A list of free image sources where you can get great images for your online business. Free Fonts   100 Greatest Free Fonts Collection for 2015 – A collection of the top 100 free typefaces for 2015. The 100 Best Free Fonts – A list of free fonts ranging from vintage-inspired typefaces to slab serifs, for Windows and Mac platforms. Free Fonts – A Behance collection of a variety of free fonts. Best Free Fonts Collection 2015 – A list of 30 free fonts including general classifications like serif, san serif, handwriting, script, rounded, retro, etc. 65 Best Free Fonts, Spring 2015 – A compilation of the free fonts that were released or received a major update in the beginning of 2015. 20 of My Favorite Free Fonts – A collection of 20 free whimsical fonts. 12 Free Fonts for the Helpless Romantic – A list of 20 fonts...
18 Online Marketing Trends to Boost Your Business in 2015

18 Online Marketing Trends to Boost Your Business in 2015

Businesses are always on the lookout for ways to improve their marketing efforts and increase their revenue. Here are some of the latest online marketing trends that you can implement in order to grow your business this year. 18 Online Marketing Trends to Boost Your Business in 2015   Internet & Device Usage   The internet has exploded over the past past decade, with more and more people using it on a daily basis through a variety of modern devices. Here are some important statistics taken from The State of Digital Marketing in 2015 Infographic by Smart Insights. In 2005, only 20% of the world’s population (roughly 500 million individuals) were using the internet. There has been a huge increase in this number over the past decade with over 40% of the world’s population currently using the internet. What this means for your business: As this trend continues, more people are going to be using the internet on a daily basis. It is essential to get your business online, in order to reach a wider audience. Despite the advent of mobile devices, 91% of internet users still rely on their PC or laptop to surf online. Mobile devices cannot be discounted either as 80% of internet users own smartphones. An emerging group of internet users have begun using new gadgets such as smart TVs and wearable devices. What this means for your business: If your business is online, more people are accessing it via their desktops are laptops. However, it’s important that your site is mobile responsive, so it can be easily accessed through mobile devices as well.   Content Marketing   Content marketing has become the cornerstone of internet marketing worldwide. Here...
Top 10 Online Marketing Mistakes {And How to Avoid Them}

Top 10 Online Marketing Mistakes {And How to Avoid Them}

Does your business have an online presence? Chances are, you have some aspect of online marketing already in place for your business. But as humans, we are prone to make mistakes. And online marketing for business is no exception. Take a look at some of the top mistakes online marketers make, and how you can rectify the same. Top 10 Online Marketing Mistakes   1. Do you have clear goals and an action plan?   Every online marketing campaign is launched with some objectives in mind. But over time, they are either forgotten or become outdated. It is essential that you have definite goals you want to achieve through online marketing. You have probably heard of setting SMART goals… Are the goals for your business specific, measurable, achievable, relevant, and time-bound? If they aren’t, perhaps you need to begin there. Set specific, meaningful goals that you can achieve within 3 months, 6 months, and 1 year. The next step is to develop a strategy, and create an action plan to help you achieve those goals. The only way to reach a lofty goal is to break it down into bite-sized pieces, and work on it – one bit at a time. The little effort you put in each day will help you achieve good results in the long run.   2. Is your website easy to access?   There was a time when flash website were all the rage. The site itself would take several minutes to load, making visitors wait or click the “X” button. If your website utilizes flash for the home page or is generally slow to load, it’s time you do something about it. Another...
100 Thought Provoking Online Marketing Quotes

100 Thought Provoking Online Marketing Quotes

Online marketing has taken the internet by storm. No longer do businesses have to rely on traditional marketing and advertising to get their products/services seen by their target audience. Getting a business found online is as simple as a single click now! And there are those select online marketers who know all there is to know about online marketing strategies and best practices. In this article, we’ve compiled words of wisdom from the top internet marketing gurus of the world. FREE BONUS: Click here to download 40 ABSOLUTELY free quote images to share on your social media channels! 100 Thought Provoking Online Marketing Quotes 1. Online is old news. Online in social media is today’s news … Social media is not a subset of the internet. Social media is the internet. – Sean Case 2. Opportunities in social media marketing seem boundless; the best do not seek to disrupt conversations but to integrate – to add something useful and compelling. – Nuri Djavit 3. Good content isn’t about good storytelling. It’s about telling a true story well. – Ann Handley 4. A blog with a business backend (i.e. products to sell and a method to sell them) is the key to a six-figure income as a blogger. – David Risley 5. The internet affords a level of relationship with consumers hitherto unfathomable. – Lucas Donat 6. Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds. – Adam Audette 7. Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. – Robert Rose 8....
5 Step Guide to Creating an Effective Online Marketing Plan

5 Step Guide to Creating an Effective Online Marketing Plan

Online marketing. The very term conjures up a confusing picture of internet speak, and techno geeks. Online marketing used to be a singular platform to promote a business online. It has since then evolved into multiple channels, each requiring its own marketing plan and strategy. Let’s start with the very basics. Why is Online Marketing Important for a Business? The online medium has completely changed the face of traditional business marketing. According to Hubspot, 61% of global Internet users research products online. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. 83% of marketers indicate that social media is important for their business. 54% more leads are generated by inbound tactics than traditional paid marketing. How to Create Your Own Online Marketing Plan The online marketing plan for your business will not look the same as others out there. Each business reaches a different type of audience, and needs to follow a unique strategy to adapt to the individual business needs. Why the marketing plans may be different, the process of creating them remains the same. There are 5 phases you need to navigate through in order to create an efficient online marketing plan for your business. 1. Discovery Phase To start off, you need to identify the objectives of online marketing for your business, gain clarity regarding your target audience, and discover the uniqueness of your business. Here are some leading questions to help you discover your business’ need for online marketing.   Online Marketing Objectives The first step is to identify the goals you want to meet through online marketing. What will your business gain through online marketing? Are there sufficient resources/personnel to handle the online...