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The Essential Pinterest Guide for Travel Websites

The Essential Pinterest Guide for Travel Websites

According to the latest stats, there are about 100 million active users on Pinterest, out of 176 million registered users. And about 85% of the users are female, which is quite fortunate if you are thinking of using Pinterest for developing leads to your travel business. It is women who do most of the vacation planning, because (no offence to men, of course) they have the patience to sit and plan itineraries, and make changes as new demands come in. And most of the travel companies target women for giving away travel rewards. Hence, Pinterest is a viable marketing platform for an up and coming travel business. Another interesting fact is that just three years after its launch, Pinterest became the third most popularly used social media network in the United States. Facebook and Twitter hold the first and second positions respectively. If you have decided to actively use Pinterest to increase traffic to your website, you have made the best decision. Pinterest pins are 100 times more shareable than a Tweet, at least that’s what t3 Leads say. If that is true, then you must make the most of your Pinterest account. If you do not have an account, then it is time to get started. Just log into the main sign up page of Pinterest and register your business. Here’s a list of key Pinterest jargons that you must be aware of if you are planning to promote your business here: Pin – When you are posting something on Pinterest, it is called a pin. Pinner – A person who posts a pin. Repin – When you are sharing another person’s pin, it is called a repin. The post can also be from Facebook or Twitter. Board – Every user can...
10 Proven Ways to Get Your Resort Found Online

10 Proven Ways to Get Your Resort Found Online

A resort is a fantastic holiday destination for travelers on vacation! It offers vacationers a private place to stay, food at their beck and call, loads of indoor and outdoor leisure activities and pretty much everything they need is taken care of. Some resorts even offer honeymoon and holiday packages, sightseeing tours and spa facilities. It’s no wonder people flock to resorts in popular tourist destinations. If you run a resort, it’s essential that people know your resort exists. The best way to do that in this day and age is by having a visible online presence. Let’s look at 10 proven ways you can get your resort found online. 1. Google Places Listing   People rely on Google a lot when they make travel plans. The #1 thing you need to do is list your resort on Google Places. It is completely free to get your resort listed on Google places, complete with the exact location, website, and contact details. You can also upload photos and videos of the resort, to make it appear more attractive. When people search for resorts in your generic locality, your resort will pop up in the search results, so they can check it out for themselves. People can also leave reviews right there, so make sure monitor them so they make a positive influence on potential clients. 2. Facebook Page   With the majority of the urban population active on Facebook, it’s imperative that your resort has its own Facebook page. Make sure the page is updated with a relevant description, exact location, link to your website and updated contact details. Consistently...
9 Ways to Get More Online Reviews for Your Travel Business

9 Ways to Get More Online Reviews for Your Travel Business

Did you know that 70% of people depend on online reviews before they make buying decisions? Isn’t that a huge chunk of your audience? Just imagine how many of your target customers might be in that 70%! This proves that online reviews are something you cannot ignore. The figures get even more exciting here: More than 67% of people read 6 reviews or less More than 85% of consumers read up to 10 reviews And 7% of the consumers take time to read more than 20 reviews before they take the final decision People rely on fresh and recent reviews of companies and services in order to develop solid trust. Of course, it goes without saying that the reviews would have to be positive. But when customers are expressing their views, you have no control over what they write, which is why it is equally important to give their requirements top priority. Online reviews are almost like personal recommendations; it is that way for at least 9 out of 10 people, and these reviews dictate their buying decision. This is especially true in the travel industry as people want to check out what others experiences are before they decide to go on a holiday. They make their decisions regarding their travel destination, places to visit, hotels to stay at and food to eat based on the experience of others who’ve taken a similar holiday. Now that we’ve established the importance of reviews for your travel company, here are some ways you can get clients to leave online reviews for your travel business. 1. Facebook You have a Facebook page already, don’t you? Well,...
Get a Free eBook on How to Build a Better Travel Website

Get a Free eBook on How to Build a Better Travel Website

If you are in the travel industry, it’s imperative that your business has an up-to-date website. But with the multitudes of travel websites found online, how can you make your site stand out? There are some simple ways you can design a website for your travel company that attracts more visitors, converts better and gets your business new clients. Based on my experience of running a travel website for 3+ years, I can assure you that having a good website is the key to taking your tour company to greater heights. And I’ve got just the resource to guide you through it… Free eBook: 51 Tips to Build a Better Travel Website This 67 page Free eBook provides informative tips and handy tricks to help you build a better travel website. The topics covered in this eBook are: Purpose and Objectives of Your Travel Business Website Content and Design SEO and Social Media Technical and Conversion Aspects Building Trust and Credibility Sales and Service Website Analytics Whether you are designing a new website for your travel company, or overhauling an existing site, the strategic tips laid out in this eBook are sure to help you get more business through your website. The eBook, 51 Tips to Build a Better Travel Website, is FREE for subscribers of Get Found Online. Enter your details in the form below, and we will sent you the eBook right...
101 Interesting Blog Post Titles for Your Travel Blog

101 Interesting Blog Post Titles for Your Travel Blog

Blogging has numerous advantages, especially in the travel industry. Some benefits of setting up a travel blog are: Greater chance of getting discovered by search engines Ability to include targeted keywords naturally in the site Link to travel related products and services offered by the company Recommend destinations your business is in partnership with Get more people to visit your website Starting a travel blog is the easy part, though. The challenge is to blog consistently to get new visitors to the site and engage with the existing readers. Sometimes, it’s not easy to come up with ideas you can expand on in a blog post. So, we’ve put together a huge list of 101 blog post ideas for your travel blog. Feel free to customize and expand on any these titles and build your travel website. How To Articles   Most online search queries start with the words “how to”, as many people look for information on how to do something. Craft out helpful ‘how to’ travel articles that will resonate with the audience. 1. How to travel well on a budget 2. How to survive air travel with an infant 3. The best way to explore an off-beat destination 4. How to plan a delightfully romantic honeymoon 5. How to pack lightly for a long trip 6. How to get acquainted with natives in a strange land 7. How to learn any foreign language quickly 8. How to plan a road-trip across countries 9. How to get the best deals on hotels and resorts 10. Step by step guide to planning your ideal holiday 11. How to live out of a suitcase for 6 months 12. How to plan a stress-free vacation...
How to Craft a Successful Online Travel Marketing Strategy

How to Craft a Successful Online Travel Marketing Strategy

Online marketing is doing wonders for hundreds of businesses worldwide, and the travel industry is no exception. An effective online travel marketing strategy helps travel companies position themselves out there, gain a good following, get more customers, and thereby, increase their revenue. If you are in the tourism business, online travel marketing can do a lot for you with a little investment of time and effort. In this article, we outline the different steps that need to be followed to craft a successful online marketing strategy.   Define Travel Marketing Objectives   Before beginning any kind of marketing for your travel business, it’s essential to identify what your objectives are. What do you hope to achieve through online travel marketing? Your answers might look similar to the following: Build a recognizable travel brand Get more travel leads Sell more tour packages No matter what your objectives are, it’s essential to make them as specific as possible. Have a clear picture of the outcome you envision. For example: Have the company come first in search results for a specific keyword. Reach a particular number of social media followers. Get 50 enquiries through the website in one month. Sell 10 tour packages in one month. Being specific of what you want to achieve through online travel marketing will help you craft a better and more effective strategy.   Identify the Travelers and their Needs   Once you’ve outlined your marketing objectives, the next step is to identify the type of people you are trying to reach through your business. The audience for your travel business is obviously people who want to travel, but there are so many sub sections based on their budget, who they are traveling with,...

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