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15 Helpful Resources to Learn and Master SEO

15 Helpful Resources to Learn and Master SEO

Every business – big or small, needs a fully functional website. It’s a window that opens your products and services to the world and gives your business an identity. But what’s the use of a website if it cannot reach your potential customers? How do you make sure your web pages are getting found by your target audience? This is where SEO comes into the picture. With the help of search engine optimization, you can do several activities that can boost up your website. In simple words, SEO or Search Engine Optimization is a method used to increase traffic to your site from search engines. If you are new to the online or digital marketing world, here are some resources to help you learn and master SEO. 1. The Beginner’s Guide to SEO by Moz Credits: Moz.com Moz is a dynamic online SaaS (Software as a Service) company. They offer several resources to marketers, including a beginners’ guide to SEO. This guide has 10 chapters that explain what search engine optimization is, and why business people should use it. And guess what?! This guide is free; you can either download it onto your device or read online. Don’t forget to check out their blog. They frequently update it with modernized SEO techniques. One of my favorite piece of content from Moz is A Visual Guide to Keyword Targeting and On-Page SEO which illustrates how we can perfectly optimize our website. Credits: Moz.com 2. Search Engine Optimization Starter Guide by Google Credits: google.com This 32 page PDF can be listed as one of the best beginners’ guides to SEO. Even though the guide is in depth and goes into technical details, it’s worth reading....
11 Ways to Increase Your Website Speed Today

11 Ways to Increase Your Website Speed Today

You run a business. And you just launched a perfect new website with all the bells and whistles. Unfortunately, it is not getting the response that you anticipated. So, what went wrong? If you have a good website, excellent graphics and mind blowing content, then your website ought to bring results, especially when you go by the rules of the book. But, that might not actually happen. Because people also want speed. Even if your website gives your visitors everything they need, they will still require speed. When your pages load faster, people are more likely to click internal links, browse through your site, and look at everything else you have to offer them.  As per the study done by Gomez, slower page response time results in increase in page abandonment. Not only that, website speed is one of the important factors that impact search engine rankings. It is just like having to put in all the effort to make a good dish for dinner, and you forget to put in salt and chillies! Now, that wouldn’t taste good… right? Do you want a website that loads faster and gets you the results you envisioned? Then implement some of these tactics and supercharge your website speed. 1. Enable Compression Large pages having size of around 100KB and more take a longer time to download. Using Gzip compression can cut short the size of your files to as less as 40KB. Compression reduces page response time by about 70%. This ultimately decreases bandwidth usage and also reduces HTTP response time. You can enable Gzip compression by adding the following snippet of code to your .htaccess...
How to Remove Google Penalty on Unnatural Links – The Ultimate Guide

How to Remove Google Penalty on Unnatural Links – The Ultimate Guide

Did you know Google penalizes websites? There’s a huge list of different penalties that Google might place on your your website, if it doesn’t follow guidelines. Every Google algorithm update strengthens the search algorithm and makes it much harder to crack. This is good because Google is making sure only the most authoritative websites come up at the top of search results. Well, towards the end of March and beginning of April, there was talk of  Google Penguin 4.0 update rolling out, that would penalize unnatural links. People were reporting that many of their sites received warnings about unnatural outbound link penalties. Some of them received emails from Google, while others found a sudden drop in their traffic from search engines. We received a few requests from our clients too, as they had found a slight drop in their keyword rankings. We had to perform a detailed study on why there was such a sudden change, and the results of our research are explained below. In this article, we’re going to specifically list out the different types of unnatural links (inbound and outbound) that Google may penalize your website for, and how you can get the penalty removed. How to Identify if Your Site is Hit with Unnatural Link Penalties   Most of the people whose sites were slammed with a penalty realized it because of warnings they received from Google. They were either intimated via email, or they received a message on their Google Webmasters Search Console. Here’s a screenshot of a warning message for an unnatural inbound link penalty: And here’s a screenshot of a warning message for an unnatural outbound link penalty: The penalties vary depending on how severe the unnatural link...

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