+91 484 650 7470 HELLO@GETFOUNDONLINE.IN
7 Ways to Use Social Media to Sell More Tour Packages

7 Ways to Use Social Media to Sell More Tour Packages

Do you remember how you used to plan for a vacation few years ago when Internet and smartphones were yet to become commonplace? The preparation started months beforehand, right? Well, not anymore. Now it is possible to be bitten by a travel bug in the morning and take off to your dream destination by noon. Travel planning has become so easy and effortless. From doorstep pickup to accommodation and sightseeing, everything can be planned & coordinated at your fingertips. Social media sits right in the centre of all this making your social circle literally your tour planning and management assistant. Social media is helping not just travelers, but also travel agencies and tour operators to reach new business prospects easily & quickly. The cost involved in social media marketing is also fractional compared to traditional marketing efforts of print media & broadcasting. This has convinced at least 96% of business owners and marketers to use social media to grow their travel business. Are you a travel business owner or a marketer wondering how to leverage social media to your benefit? We got you covered. Here are 7 ways you can use social media to reach your target audience, nurture their leads and finally, convert them in wanderlust beings who bring in steady income. #1. Build Online Reviews Do you know? More than 70% of Americans read online reviews before they plan a trip. According to Trip Barometer, the booking decisions of more than 93% of global travelers are influenced by online reviews. Set up your Google My Business account and request customers to rate and review your business there....
How to Select the Right Social Media Platform for Boosting your Business – Infographic

How to Select the Right Social Media Platform for Boosting your Business – Infographic

Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business you have, social media can act as the bridging element to connect with your users. Isn’t it evident that by making your social media presence strong, you can drive more sales for your company? In fact, 62.9% sales professionals agree social selling is important for closing new deals. Corporate giant IBM recorded 400% increase in sales with its social selling initiative. Surely, Social Media has immensely transformed the way businesses are done. Different social media platforms serve different purpose. Facebook:  Facebook profile essentially connects friends and family, and hence has a personal feel. This will help your users and followers to know you more as a person and hence better connected. LinkedIn: Professionals connect on LinkedIn. It is ideal to promote your service and to connect with veterans in the industry. Twitter: Twitter is for quick conversation. If you have any updates, big news or need continuous conversation with your followers, Twitter works magic. You have to log in multiple times a day for quick responses and continuous posting. YouTube: YouTube is the social network where people comment, discuss and share. Along with frequent video uploads, engage with people to magnetise users to your business. Instagram: Instagram is the ideal platform to share awesome pictures, short videos and memes. This is a must have...
The Essential Pinterest Guide for Travel Websites

The Essential Pinterest Guide for Travel Websites

According to the latest stats, there are about 100 million active users on Pinterest, out of 176 million registered users. And about 85% of the users are female, which is quite fortunate if you are thinking of using Pinterest for developing leads to your travel business. It is women who do most of the vacation planning, because (no offence to men, of course) they have the patience to sit and plan itineraries, and make changes as new demands come in. And most of the travel companies target women for giving away travel rewards. Hence, Pinterest is a viable marketing platform for an up and coming travel business. Another interesting fact is that just three years after its launch, Pinterest became the third most popularly used social media network in the United States. Facebook and Twitter hold the first and second positions respectively. If you have decided to actively use Pinterest to increase traffic to your website, you have made the best decision. Pinterest pins are 100 times more shareable than a Tweet, at least that’s what t3 Leads say. If that is true, then you must make the most of your Pinterest account. If you do not have an account, then it is time to get started. Just log into the main sign up page of Pinterest and register your business. Here’s a list of key Pinterest jargons that you must be aware of if you are planning to promote your business here: Pin – When you are posting something on Pinterest, it is called a pin. Pinner – A person who posts a pin. Repin – When you are sharing another person’s pin, it is called a repin. The post can also be from Facebook or Twitter. Board – Every user can...
Pinterest SEO: A Beginner’s Guide [Infographic]

Pinterest SEO: A Beginner’s Guide [Infographic]

Pinterest has become one of the major cornerstones of social media. A lot of brands and businesses are taking to Pinterest as they see their target audience spending a lot of time there. However, just having an active presence on Pinterest and pinning randomly does not ensure that your pins will get seen by your potential customers. With the new changes brought about by Pinterest, not all those who follow you will see all your pins. Therefore, it is essential that even your Pinterest activity is optimized for the in-built Pinterest search engines. So, how does one incorporate the SEO aspect within Pinterest? Here’s an infographic that outlines the steps you can follow for your business Pinterest account. Pinterest SEO: A Beginner’s Guide [Infographic] Optimize Your Pinterest Profile Select a Pinterest username that is similar to your business name. Use keywords related to your business in the profile description. Create Relevant Boards Create boards that coincide with topics that are relevant to your business. User your business keywords in the corresponding board descriptions. Optimize Individual Pins Pin relevant images/articles to the respective boards. Include major keywords in the pin descriptions as applicable. Optimize Images on your Website Choose relevant images that go with the content of your individual web pages. Ensure the pinnable images on your website have keywords in the file name, title, and alt text. Optimize Articles on your Website Make sure every article you publish on the site has a vertical image with the article title on it. Optimize individual articles on your website to include keywords in the URL and meta description. We hope this infographic has given you...
50+ Twitter Tools to Amplify Your Marketing Efforts

50+ Twitter Tools to Amplify Your Marketing Efforts

Twitter is a fascinating social media channel, and the number of opportunities it delivers to businesses is all encompassing. Twitter has tools for absolutely everything – building relationship with clients, research, tracking followers, efficiency, and so on. Here are some Twitter tools to amplify that would help you in your business. Of course, this doesn’t cover all of them, but a handful of good ones for you to start with. Twitter Profile Management 1. Buffer Buffer is a tweet scheduling tool for your daily broadcasts. Buffer analytics gives a better understanding of the likeness of your Twitter followers as well. Manage multiple profiles Free for individual usage Apps and extensions to easily add content to Buffer 2. Hootsuite HootSuite is an all in one social media management tool and the Twitter management features are outstanding. The dashboard allows you to keep track of all your published tweets, scheduled tweets and mentions at a glance. Free version for less than 5 social profiles Professional version for unlimited social profiles Extended analytics comes at a price of 5.99 USD per month. 3. TweetDeck TweetDeck is a desktop twitter management tool to organise your Twitter activities. With Deck.ly service, tweet longer messages by creating a shortened URL that directs followers to the rest of the tweet beyond 140 characters. Real time tracking of multiple streams Customize timeline to track lists, topics, events and hashtags Allow multiple users to manage a single Twitter account 4. Socialoomph Socialoomph allows you to schedule tweets, track keywords and extend your Twitter profile in the free version. Premium version comes with features such as Facebook scheduling, tweet via email, get others’ updates via email, manage DM spam and much more at a price of 29.97...
How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar

Everything works out better with a plan. Don’t you agree? A doctor has a treatment plan for his patient. A chef has a particular recipe he wants to try. Entrepreneurs outline a business plan to follow. And social media is no different! If you want to grow your business through social media, it is absolutely essential that you have a plan. In this article, we explain the importance of having your own social media editorial calendar, and how you can create one for your business. Why Create a Social Media Editorial Calendar For the purpose of this article, a social media editorial calendar is basically a weekly planner that can be created for each social media channel your business is active on. As you fill in the social media calendar, you will have clarity on what needs to be shared with your followers at specified times on the different days of the week. Creating a social media editorial calendar for your business has quite a few advantages. 1. Saves Time Ever sat down to share something interesting on your Facebook page, or something witty on your Twitter account and ended up blank? We end up spending more time than required searching online for the right thing to post. This is such a waste of time, especially since time is money for most of us. With a social media editorial calendar, you can fill it up as and when you have the time. Whenever you come across a great quote or a helpful article online, it will take you only a few seconds to open up the planner and add it into the next available slot. This way, you always have something to post,...