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14 Reliable Website Audit Tools for Your Business Website

14 Reliable Website Audit Tools for Your Business Website

The online business scenario is constantly changing. What worked for you last year, need not necessarily bring you good results this time around. In the fast-paced internet medium, how do businesses keep their heads up? Regular audits… that’s how! No matter how long you’ve been in online business, it’s essential to conduct a regular audit. You may choose to do it on a quarterly, semi-annual or annual basis, but it has to be done. Here are a few reasons why a regular website audit will benefit your online business. Benefits of a Website Audit 1. Discover what works A comprehensive audit of your website will give you adequate information to understand what’s working for your business. For example, you might find that a majority of your website traffic comes from Facebook. In that case, you know that you must continue being active on Facebook and engage with your target audience there. 2. Rectify inconsistencies While your website may be doing well, an audit will help you identify inconsistencies in its performance. For example, let’s say you have a content rich page that gets a lot of visitors. But it also has a high bounce rate. An audit will help you identify this issue and modify the content so it encourages readers to visit other related pages on your website. 3. Guidance on how to move forward Doing a regular audit of your website (and other online channels that your business has an active presence on) will give you direction on where to channel your online marketing efforts. For example, you might notice that a particular type of content resonates with your audience. This will guide you to brainstorm and create more...
11 Ways to Increase Your Website Speed Today

11 Ways to Increase Your Website Speed Today

You run a business. And you just launched a perfect new website with all the bells and whistles. Unfortunately, it is not getting the response that you anticipated. So, what went wrong? If you have a good website, excellent graphics and mind blowing content, then your website ought to bring results, especially when you go by the rules of the book. But, that might not actually happen. Because people also want speed. Even if your website gives your visitors everything they need, they will still require speed. When your pages load faster, people are more likely to click internal links, browse through your site, and look at everything else you have to offer them.  As per the study done by Gomez, slower page response time results in increase in page abandonment. Not only that, website speed is one of the important factors that impact search engine rankings. It is just like having to put in all the effort to make a good dish for dinner, and you forget to put in salt and chillies! Now, that wouldn’t taste good… right? Do you want a website that loads faster and gets you the results you envisioned? Then implement some of these tactics and supercharge your website speed. 1. Enable Compression Large pages having size of around 100KB and more take a longer time to download. Using Gzip compression can cut short the size of your files to as less as 40KB. Compression reduces page response time by about 70%. This ultimately decreases bandwidth usage and also reduces HTTP response time. You can enable Gzip compression by adding the following snippet of code to your .htaccess...

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