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Welcome to this month’s digital marketing roundup!
This month has been pretty good, with exciting articles and informative series on getting the best out of SEO. Follow each of the articles carefully, and bookmark them because these are new trends that are really going to be effective in your digital marketing strategies.
Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday – Moz
A/B testing your SEO changes can boost your site’s performance, but when done in the right manner. So how can you ensure that the changes you make will impact your site in a positive manner, and convert users into clients? Watch the episode of Whiteboard Friday, where Emily Porte talks about the importance of A/B testing and a lot more, including developing hypotheses, how to collect and analyze data, and how to draw your conclusions from that. The platform, ODN, which is the Distilled Optimization Delivery Network from Distilled is a good option for SEO A/B testing. It involves hypothesis testing as well.
How AR and VR Affect the Marketing Industry – Socialnomics
Two of the most awesome techniques in the marketing and advertising industry, Augmented Reality and Virtual Reality, have opened up new vistas of engaging with your customers. Brands are always challenged to try new techniques of user engagement in order to keep them in the chase, and these two always trump the race. Read more about how “How AR and VR Affect the Marketing Industry”, an article, posted by Socialnomics.
How to Create Content for Links, Engagements and Conversions (Infographic) – Digital Information World
Nothing can be compared to the importance of content when it comes to digital marketing. The quality of content plays an important role in turning your users into customers. So how do you create sound, helpful and unique content that people actually enjoy reading and following? Good content will be shared multiple times, creating a solid fan following that would help you promote your brand. Check out this infographic on “How to create content for links, engagements and conversions” to know more about this.
SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic] – Marketing Profs
There are different ways to attract users to your website, and each channel comes with its set of advantages and disadvantages. In this educational infographic on which strategy to go for, out of SEO and PPC, you will learn about the pros and cons of both. For example, while SEO is good for long term strategies, PPC is perfect for short term ones. To know more about this, refer to this infographic at Marketing Profs.
How to Use Instagram Hashtags for Business: A Guide for Marketers – Social Media Examiner
Hashtags in Instagram can be a real help for marketers looking to boost the marketability of their brand. But it is also a tricky process. How do you do it? Check out this all-encompassing guide on using Instagram hashtags to upgrade your marketing strategy.
How to Schedule Instagram Posts: A Step-by-Step Guide – Hootsuite
Scheduling Instagram posts can be a feasible option if you are looking to save time, boost productivity and stay connected to your followers. You can do it in a professional manner with the help of an Instagram scheduler. In this guide, you will learn how to use a tool to schedule your Instagram posts in the most creative and effective manner.
Getting the Meeting with Contact Marketing – Duct Tape Marketing
Listen to the podcast to know more about:
Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] – Search Engine Journal
Listen to the episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network, and get the latest on trending digital marketing news. The program hosted by Greg Finn and Christine “Shep” Zirnheld, covers almost everything related to Google page speed badges, Instagram hiding likes and a lot of other topics.
How to Repurpose Your Content & Maximize Demand Gen Results – Search Engine Journal
Repurposing your content is a definitive way to get the best out of your content marketing. Watch this webinar on how you can repurpose content in the best manner, and get effective results in this very informative webinar.
Using Social Listening in Your Content Strategy – Marketing Profs
There is something else that’s topping the charts when it comes to knowing what your customers want. While keyword research does give you some insight on what’s happening, you can try listening into social media channels to know what engages the audience/customers successfully, and trends related to this. Using Social Listening In Your Content Strategy in the website Marketing Profs is a very effective webinar that talks about using BIC (brand intelligence, industry intelligence, and competitive intelligence) to identify what type of content clicks with your audience.
9 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates] – Hubspot
Bios may have been boring, but that concept is changing. Your professional bio must be very effective and interesting enough to attract visitors and convert leads. What’s your idea of a professional bio? Here is a workbook with nine real bio examples that generate results. You can also go through the Hubsport’s series of free bio templates and create your own. Try them out today.
9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro – Moz
Reporting the results and findings to the stakeholders can be an arduous task, but it must be done. That’s how they catch on to the SEO progress you have made in the year. Reporting is very important to the SEO expert as it shows the value of their work. Moz Pro has come up with nine custom report templates to help ease up this task for you. You can edit the templates to suit your needs, and these templates themselves are built after conducting customer interviews to what they really need. Follow this link to learn more about these templates, 9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro.
We hope you’ve found some helpful resources and tools in this month’s digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!
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