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19 Latest and Updated Google Tools for Business Owners and Marketers

19 Latest and Updated Google Tools for Business Owners and Marketers

  Google, the search engine has literally taken over all the facets of our life. From finding the nearest bakery to understanding the technology that sends rockets to space, Google is an endless resource for users. Especially for business owners and marketers, there is no dearth of Google tools that can take productivity and performance a cut above the usual. The best part is that, most of these Google... read more
8 B2B Blogging Mistakes That Are Costing You Leads  [+ How To Fix Them]

8 B2B Blogging Mistakes That Are Costing You Leads [+ How To Fix Them]

Blogging is undoubtedly the best B2B marketing tactic. It helps improve your search engine rankings and credibility. For smaller companies, the benefits of blogging surpasses the effort and time invested, by leaps and bounds. Not only is it an inexpensive outpost, but also a 24×7 communication platform where you can continuously voice your thoughts and opinions about new products as well as other relevant issues. A blog gives your... read more
Free Cheat Sheet for Marketing Your Travel Business

Free Cheat Sheet for Marketing Your Travel Business

The travel business is a competitive field, but with this competition comes great ideas and innovations. Since the dawn of the Internet, people have been gradually changing the way they plan their vacations. Less number of people visit travel agencies or operators now. Everyone prefer to look online to find the perfect travel plan for their vacation. This helps them get the best package, and also to read and... read more
7 Ways to Use Social Media to Sell More Tour Packages

7 Ways to Use Social Media to Sell More Tour Packages

Do you remember how you used to plan for a vacation few years ago when Internet and smartphones were yet to become commonplace? The preparation started months beforehand, right? Well, not anymore. Now it is possible to be bitten by a travel bug in the morning and take off to your dream destination by noon. Travel planning has become so easy and effortless. From doorstep pickup to accommodation and... read more
Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Are you still following traditional marketing for your business? Do you think that blogging is overrated and unnecessary? Think again. A recent study conducted by Content Marketing Institute and MarketingProfs revealed that 80%  of B2B marketers use blogs as a major content marketing tactic for their businesses. What does this information mean for your business? Put in simple words it means that if your business is not represented on... read more
How to Start a Business Blog – A Step by Step Guide

How to Start a Business Blog – A Step by Step Guide

Once upon a time, blogging used to be a creative hobby. Ordinary people published online journals of their life and experiences, that others could read and comment on. It was a way to build community amongst those who shared similar interests across the world wide web. My, how things have changed! Blogging is no longer just a passive hobby reserved for the weekends. It has become a powerful online... read more
14 Reliable Website Audit Tools for Your Business Website

14 Reliable Website Audit Tools for Your Business Website

The online business scenario is constantly changing. What worked for you last year, need not necessarily bring you good results this time around. In the fast-paced internet medium, how do businesses keep their heads up? Regular audits… that’s how! No matter how long you’ve been in online business, it’s essential to conduct a regular audit. You may choose to do it on a quarterly, semi-annual or annual basis, but it has to be... read more
15 Helpful Resources to Learn and Master SEO

15 Helpful Resources to Learn and Master SEO

Every business – big or small, needs a fully functional website. It’s a window that opens your products and services to the world and gives your business an identity. But what’s the use of a website if it cannot reach your potential customers? How do you make sure your web pages are getting found by your target audience? This is where SEO comes into the picture. With the help of... read more
How to Select the Right Social Media Platform for Boosting your Business – Infographic

How to Select the Right Social Media Platform for Boosting your Business – Infographic

Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business you have, social media can act as the bridging element to connect with your... read more
51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

The internet is constantly evolving day by day. According to a recent survey conducted by Internet World Stats, about 48.6 % of the global population are internet users. This is a whopping 887.9 % rise in internet penetration over the last 15 years. With the advent of social media and the smartphone revolution, businesses are able to reach an infinite audience across the globe. This has given birth to... read more

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