Digital Marketing Roundup – January 2021

By Sunu Philip | Online Marketing

Jan 29

Happy New Year! It’s a new year, and a fresh new start, and despite the Covid-19 scare, fresh new hopes and beginnings are springing up everywhere. In this enticing new collection of blogs, podcasts, webinars, and workbooks, you will find a treasure trove of resources that would help you scale new heights with marketing campaigns that drive results. Check them out!

 

Blog Articles

 

Introducing a Better Way to Engage With Your Instagram Audience - Buffer

Engage Instagram audience

Are you actively engaged in communicating with your Instagram audience? Do you feel you can do much better, bring in more people and grow your community? If you feel you can do better in your marketing campaigns by engaging more positively in your Instagram audience, then you will be in the right place by checking out this blog on Buffer.

7 Marketing KPIs Actually Worth Tracking - Ahrefs

Marketing Key Performance Indicators (KPIs) help marketers gauge the success of their marketing strategies and choosing the right KPI would help you crack it for positive growth. At Ahrefs, you can read about 7 marketing KPIs that would help you generate successful marketing strategies. Read the blog to know more. 

 

Infographics

 

 

This Infographic Highlights Why Your Business Should Be on LinkedIn Right Now - Digital Information World

B2B marketers on LinkedIn

With Covid 19, many companies have shifted to a work from home strategy, and children have learned to stay at home and study. It is also creating a great shift in how businesses meet each other and where. LinkedIn is fast becoming a platform where businesses reach out, meet each other and build connections. If your business is not yet on LinkedIn, it is time you created an account there and explore the multitude of possibilities. Check out this interesting infographic by Digital Information World to know more about leveraging the best of LinkedIn. 

The Biggest Frustrations of Content Managers - Marketing Profs

Content managers do have their share of frustrations and problems. Getting quality content is just a start, followed by not having a good strategy. Do you have any other pain points as content managers? Refer to this infographic to know more about the difficulties faced by other managers.

 

Guides

 

Understanding Social Media - A Skeptic’s Guide - Meet Edgar

Understanding social media

It is not easy to know what people want and how they might react when you launch your product in the market unless the market research is done. Even then, it is important to build trust and create a buzz so people will want to know more about your product. There is a lot more to social media marketing than just textbook knowledge. This is an interesting guide by Social Media Examiner that explains the steps in creating a buzz about your product and generating anticipation. 

Facebook Marketing - How Your Small Business Can Thrive - Meet Edgar

Facebook is by far the most popular social media platform, so if you market your business correctly, you would grab the right eyeballs. If you run a startup and you’re looking for a good idea to make your business public and noticeable among your target segment, then you might need a little push in the right direction. In this interesting and revelational guide by Meet Edgar, you will get that push and a lot more ideas that you never knew. 

 

Podcasts

 

 

How to Focus as a Social Media Manager with Toni Jakes - Online Drea

Focus as social media manager

A social media manager might not be endowed with all the expert skills and knowledge, but when you get the right amount of guidance, your business can grow and scale. Listen to this podcast with Toni Jakes, a certified yoga instructor turned successful social media manager. Learn what she has to say on how to get expected results from your social media campaigns. 

Jon Morrow’s Proven Formula For Growing Blog Traffic With Seo - Evolving SEO

You have a blog, but there’s no traffic, and your strategies aren’t bringing in the desired results. There are experts in the field, who do magic and bring traffic to their websites like there’s no tomorrow. Perhaps, it is not magic, it is something in the way they plan, strategize, and market. In this interesting episode of the podcast from Evolving SEO, we have Jon Morrow, an expert in growing blog traffic, talking about search content, social content strategies, and how to create good content that gets good results. Listen to it by clicking on the link above and be enlightened!

 

 

Webinars

 

 

Creating a Winning SEO Strategy in 2021 - SEMRush

Winning SEO Strategy

While planning on a good SEO strategy that will rake in leads, you have to make moves that pay off in the end, and finding the right strategies can be a tough nut to crack. It’s a new year, and post-Covid, many new things have come into place. How would you plan a strategy that drives the results that you want? Listen to this webinar by Harry Sanders and Jimmy Page as they talk about the most important aspects of an SEO strategy - planning and execution. 

Want To See Behind The Scenes Of 4 Game-Changing SEO Campaigns? - Exposure Ninja

Planning an SEO campaign for your client? Are you sure you can give them the desired results? Most importantly, are you making all the right moves? How about generating 400 leads per hour for your client? Does that sound a bit overboard? Well, it is not so because there is a company that did just that. To know more about it, you can check out this webinar hosted by Exposure Ninja.

 

Free Workbooks/Templates

 

 

Social Media Workbook - Hubspot

Social Media Workbook

Get ready to execute an exclusive, result-generating social media marketing strategy by trying out this workbook released by Hubspot. They always have something unique and special, don’t they? With this downloadable workbook, you will definitely ace your marketing strategies and build a great relationship with your audience. 

How To Use Data To Make Smarter Social Media Predictions - Sprout Social

Making social media predictions isn’t magic - all you need is a good eye for analytics, intuition to understand where it might be leading, and social listening. As a digital marketer, you have to keep your senses tuned to what’s happening all around and leverage those changes to relate to your audience. But the data can be massive, and how can you use it to make valuable predictions? Here is a workbook to help you with exactly that.

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.

About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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