Digital Marketing Roundup – October 2020

By Sunu Philip | Online Marketing

Oct 29

As a digital marketer assumes the very serious role of handling all the tasks of promoting a company and its products, it is important that they are aware of the latest trends and technologies in the marketing field. We have collated some of the best blogs, guides, workbooks, e-books and other resources that would help you stay updated in this field. Go through them, and bookmark the ones that would be helpful for you!

 

Blog Articles

 

What is Structured Data? And Why Should You Implement It? - Ahrefs

Structured Data

Structured data is very important for websites because it helps search engines understand the content in it, and this enables results to be displayed in a more richer and specific manner. This would be perfect for improving the SEO of your website. However, the data needs to conform to a well-defined structure and follow a consistent order. Ahrefs recently published a blog on structured data and why you need to implement it. You can read it by clicking on the link.

Google Ads turns 20: The most important trends and changes of the past 5 years - Search Engine Land

A look into how far Google Ads have come would be really helpful for you. The tracing of Google Ads will give you an idea of some of the biggest changes that are going to come in the future too. Search Engine Land has posted a very informative and helpful article on the growth of Google Ads and the changes that have happened over the years. Click on the link to read more. 

 

Infographics

 

YouTube, Facebook or Twitch, Who is winning the live streaming race? - Digital Information World

live streaming applications

There are several live streaming applications around and YouTube, Facebook and Twitch are perhaps the most famous of them all. But who wins the race among the three of them. In this infographic by Digital Information World, that’s what the author is trying to establish, and that makes it an interesting read. Based on the author’s comments, you can decide which streaming app would be perfect for you. 

The Three Key Types of Influencer Marketing Campaigns - Marketing Profs

There are three kinds of Influencer Marketing Campaigns, and each kind comes with its own advantages and disadvantages, unique attributes, styles and strategies. This infographic at Marketing Profs would help you choose the best approach for your marketing campaign, and how marketers achieve success with each strategy. 

 

Guides

 

12 SEO Tips to Help You Outrank Your Competitors on Google - Lyfe Marketing

SEO Tips

Staying in the first few listings of the Google Search Engine Results Page (SERP) is perhaps the hardest battle fought by every digital marketer. Trends come and go, but to stay updated with the latest SEO trends is another task altogether. Lyfe Marketing has collated some of the best SEO tips that could help you outrank your competitors and stay at the top of the game. 

How to Add Links to Instagram Stories with Swipe-Up - Hootsuite

You can engage your followers in Instagram through its Swipe Up feature and add more colour to your Instagram stories. You can increase your followers by adding links to their stories. And viewers can swipe up on a story or access the link without leaving the Instagram app. This guide would help you add links to your Instagram stories with its Swipe Up function. Check it out.

 

Podcasts

 

AI Is Reinventing Search Marketing with Mike Rhodes - Marketing Speak

AI in digital marketing

Artificial Intelligence is totally changing the way we perceive the world, and it also helps greatly in the way we do digital marketing. AI can almost think and act like a person, and sometimes perform tasks better than people. AI can go a step further and redefine the way we do search marketing, as explained by Mike Rhodes in the podcast hosted by Marketing Speak. 

The Next Great Ad Placement: Airpods?! - Today In Digital

Could AirPods be the next biggest thing in ad placement? Would it help local businesses who depended on local radios for their advertisements? Can these advertisements be customised according to user taste and interests? Today In Digital has an interesting podcast covering all these aspects. This is a podcast produced by EngageQ. 

 

Webinars

 

 

Want To See Behind The Scenes Of 4 Game-Changing SEO Campaigns? - Exposure Ninja

SEO behind the scenes

Successful SEO campaigns are the biggest dream of every digital marketer. And whatever the size of your business, you can do it successfully if you have the right resources showing the right path. Tim Cameron, highly regarded SEO author and Head and SEO specialist at Exposure Ninja, discusses successful SEO campaigns of a few businesses in this digital marketing training webinar. It’s a must-watch.

It's time to leave these 4 SEO myths in 2020 - SEMRush

Separating SEO myths from facts can be a tough task. You may need to identify which are myths and which are not if you want to be successful at your marketing campaigns. SEMRush explores some of the myths you should ignore in this engaging podcast by Ric Rodriguez, Head Of Search at Vashi, along with James Brown and Garrett Mehrguth. Check them out. 

 

Free Workbooks/Templates

 

Modern Agile Marketing eBook - Televerde

Modern Agile Marketing

What is Modern Agile Marketing? It is this concept that’s been explained in the latest e-book by Televerde. The e-book helps you create fast, yet flexible strategies that would help you ace your campaigns in the coming world. 

Social Media RFPs: 5 Questions to Ask Instead of Issuing an RFP - Ignite Social Media

Social Media RFPs can be lengthy and boring if they are not drafted carefully. And when brands do not give out the necessary information, it can turn difficult for agencies placing their bids. So it would be helpful for agencies to have a short, yet concise RFP that would give them all the information they need. Here is a template that would give you exactly that. 

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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