Digital Marketing Roundup - July 2018

By Sunu Philip | Online Marketing

Jul 31
Digital Marketing Roundup - July 2018

Welcome to this month’s digital marketing roundup!

In this article, we're highlighting a compilation of resources on Keyword Research Tools, Local Business Directories, Mobile Marketing, Future of SEO and Social Media Strategy Template.

 

Blog Articles

 

Keyword Research Tools to Help Your Content Research and Brainstorming – Maximize Social Business

Keyword Research Tools to Help Your Content Research and Brainstorming

Keyword research, the core SEO task for identifying popular words or phrases used by people while using search engines, is the best method for content research and brainstorming.

Keyword research is a major factor that content marketing relies on. Content marketers use keywords to discover more topics, find unique angles in content writing and build organic search referral traffic.

This article by Ann Smarty lists out the keyword research tools that every content marketer can use for their research.

The Ultimate List: 57 Online Local Business Directories – Hubspot

An online list of businesses based on their particular niche, location, or category is known as a business directory. It is one way local businesses get found by online searchers. In order to improve the visibility of your business and SEO of your website or company page using your local business' NAP (Name, Address, Phone number) information, listing on directories and online business listing sites is done.

There are plenty of directories and business listing sites to which you can submit your data. This article written by Jamie Pitman has put together a list of the biggest and most important business listings sites today and these directories are completely free.

 

Infographics

 

Your Must-Have Checklist for Successful Blog Promotion (Infographic) – Content Marketing Institute

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Most digital marketing novice thinks that after publishing an article on the blog their work is done. But in real, it is only the beginning. Only following an effective and repeated promotion process for blog posts will maximize their visibility, or else all the hard work spent in creating them can easily go to waste. This infographic created by Brody Dorland highlights today’s techniques to make some noise with your content marketing.

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic) – EntrepreneurIND

The marketing industry is not the same anymore and major changes have happened, thanks to the rise of smartphones and their usage. The infographic designed by Rose Leadem shows the importance of mobile marketing campaigns for your business as compared to print ads and desktop computer campaigns.

This infographic will give you some quick tips and advice on how you can use mobile marketing to your business advantage.

 

Guides

 

The Beginner’s Guide to Mastering SEO for Your Startup, No Consultants Needed – Foundr

The Beginner’s Guide to Mastering SEO for Your Startup, No Consultants Needed

For a startup company or business, outsourcing the SEO is going to be pricy. So, doing it inhouse is always a better option. But knowing what to do in reaching out and converting new customers is an important part. This DIY SEO guide from Foundr will help you acquire the skillset to build your company’s SEO.

A Beginners Guide to Robots.txt: Everything You Need to Know – SEMRush

Robots.txt is a familiar file name for all marketers. It is a simple text file that resides within the root directory of your website. It informs the robots that are dispatched by search engines which pages to crawl and which to overlook.

If you are a beginner to marketing and don’t know what robots.txt is, how you can create one, how you can use it and what things you should avoid, this guide by Colin Craig is perfect for you. This guide will help you learn everything you need to know about robots.txt.

 

Podcasts

 

How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign – Digital Marketer

How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

The podcast with Molly Pittman focuses on how she generated 157,362 leads from a single Facebook campaign.

The highlights of the episode covered here are:

  • The one technique Molly used to rapidly increase social proof on her ads.
  • 6 ways you can expand your research which will help you find the best audience for your ad sets.
  • How to reduce the bad ad sets and improve the better ones.
  • What to do in case you're getting cheap link clicks, however, no conversions.

The Future of SEO and the Search for Profitable Growth - Lion’s Share Marketing Podcast

In this podcast, the hosts Tyler and Rand Fishkin discuss the future of SEO and the search for profitable growth. Rand starts off by talking about the digital marketing background he has and about the growth of a company and its culture.

The key points they discuss is that Google Search is taking clicks away from search results and what will be the impact of this in the future of search engine optimization and voice search optimization, and the next big opportunities in SEO. They end the conversation by pointing out the strategy he used in building the SparkToro brand.

 

Webinars

 

Demystifying Digital Marketing – Leanne O

Demystifying Digital Marketing

Attempting to comprehend what you intend to do with ‘digital marketing’?

The webinar conducted on 25th July discusses where you should start and how to focus on your online marketing activities. It also covers the four proven digital marketing features that all entrepreneurs need to know, comprehend and use in their business at the present time.

Measuring Influencer Marketing – Marketing Week

Wondering how to track the results of your influencer marketing campaigns?

The webinar conducted on 26th July discusses how to measure influencer marketing, how to leverage the creator economy and how to use user generated content for your online and offline marketing strategies.

This webinar by Marketing Week will help you get branded content at scale, speed and a fraction of the cost.

 

Free Workbooks/Templates

 

The Best Way to Plan a Social Media Strategy in 5 Steps With a Free Template – CoSchedule

The Best Way to Plan a Social Media Strategy in 5 Steps With a Free Template

Having a documented strategy that focuses on processes and goals will improve your results. Getting things on paper, or rather on a digital document, is an apparent but essential step toward meeting an objective.

But in some cases, marketers tumble into projects instead of planning what they need to accomplish and how they'll arrive.

This template from CoSchedule will assist you in organizing everything you need to plan your work and work your plan.

B2B Email Marketing Examples: 17 Free Engagement Winning Email Templates – SuperOffice

Email is the undisputed king in the field of marketing and using email marketing to generate new leads will make the biggest impact on revenue.

But all this depends on how you are using email marketing for your business. The emails you send determine the increase in subscriber engagement which means more sales, higher revenue per customer and overall, better profits. These 17 email marketing examples and templates from SuperOffice will help you reach your goal.

We hope you've found some interesting resources in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.

About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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