Digital Marketing Roundup - March 2018

By Sunu Philip | Online Marketing

Mar 26
Digital Marketing

Premiering today is a new feature on the Get Found Online Blog - Monthly Roundups!

Towards the end of each month, I will publish a round up a list of interesting and helpful digital marketing resources that you might have missed.

In this month's roundup, we cover topics such as internet marketing strategies for 2018, WhatsApp marketing for business, video blogging and marketing budgets. From blogs and podcasts to workbooks and webinars, we're sharing them all.

Scroll on to read more!

Blog Articles

 
How to Diagnose SEO Traffic Drops: 11 Questions to Answer – Moz
How to Diagnose SEO Traffic Drops: 11 Questions to Answer – Moz

Almost every business owner has a panic attack when they notice a drop in SEO traffic and looks for solutions to solve the issues. In this article, Daniel Marks has mentioned 11 ways you can identify the culprit that is causing a traffic drop on your website. Before asking the questions, he also says that the drop could be due to data problems. If you think it’s not because of data, then answering the questions will help you diagnose the reason for the SEO traffic drop.

7 Timeless Internet Marketing Strategies That Work in 2018 (and Beyond) – Ahrefs

Strategies are always a part of marketing, and having the best strategy for your business can help you build your empire in the niche you are in. In the world of digital marketing, everything changes each day and the tactic that worked for you last year may not work for you this year. This article written by Cody West points out 7 timeless strategies for:

  •         Content Marketing
  •         Email Marketing
  •         Search Engine Optimization (SEO)
  •         Conversion Rate Optimization
  •         Social Media
  •         Paid Advertising
  •         Influencer Marketing

Even though this article is not really comprehensive, when the strategies mentioned along with these topics are executed correctly, you will be able to find some timeless methods that can benefit your business.

Infographics

 
Infographic: How Digital Marketing Is Affecting Financial Organizations – Entrepreneur

Infographic: How Digital Marketing Is Affecting Financial Organizations – Entrepreneur

We are aware that as technology, it is slowly introducing changes into different sectors. The financial sector, due to the advancements in the digital media was forced to adopt different methods for engaging with consumers. This infographic designed by PayFort discuss how financial organizations are affected by digital marketing.

10 Tips for Video Marketing Success [Infographic] – Marketingprofs

Creation of marketing videos is not an easy task and not at all cheap when compared to other marketing methods. So when you create a video for marketing purposes, you’ll have to make sure that you get the most out of your investment. Sharing videos on your website and social media can drive more traffic to your business. This infographic by Laura Forer, created by Broadcast2world, suggests 10 ways to set up your video marketing for success.

Guides

 
WhatsApp Marketing for Business: A Guide to Getting Started – Hootsuite

WhatsApp Marketing for Business: A Guide to Getting Started – Hootsuite

WhatsApp is indeed a great social networking platform that is used by millions of people around the world. What if we use it for marketing purposes? The guide shared in Hootsuite gives an insight into the what, how and why we should use WhatsApp for marketing. It also provides tips and strategies to use WhatsApp for marketing. If you plan to use WhatsApp as your marketing channel this is the perfect guide to get you started.

Beginners Guide on How to Video Blog on a Budget – Part One – Jeffbullas

When it comes to content marketing, video is the most powerful and effective way to present the content. But the cost of creating a video is really high. This guide by Francois Karstel is a multi-part series. The first part of this series provides information of the equipment, lighting, audio and post production requirements for creating a video.

Beginners Guide on How to Video Blog on a Budget – Part Two – Jeffbullas

The second part of “ How to video blog on a budget” begins with showing some statistics about blogging and slowly moves on to how to put together a professional looking video on a budget.

Podcasts

 
Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton – Edge of the Web

Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton – Edge of the Web

Google updated their Google Search Quality Evaluator Guidelines last July. This 160 page training and resource document is what they use for the Search Quality Evaluators program. In this podcast, the hosts discuss what's in this document with Phil Singleton. There are some amazing tips and tricks you can use to develop your new website and SEO strategy.

How to Create Content That Stands Out and Gets Results - Ducttape

Content is said to be the king in marketing. Is content marketing really giving your business the value it needs to be giving? In this podcast, the host discusses how to create content that stands out with Garrett Moon. The host also asks about what the content core is and whether it is adaptable to all channels. Also, how a content team must look today and  some examples of people doing the 10x approach.

The knowledge you’ll be taking away if you give a listen to this podcast is: where people miss the boat on content ROT, the most effective piece of contents and how one should structure an editorial calendar.

Webinars

 
Simple Best Practices for Getting Started with DIY Video Marketing – JB Media Group

Simple Best Practices for Getting Started with DIY Video Marketing – JB Media Group

The fastest and easiest way for people to understand your message , call to action and connecting with your brand is - video. It can enhance your website, PR, social media, SEO and advertising as well as it can increase the overall engagement. This webinar that is going to happen in April with JB Media Digital. The speaker, Sarah Benoit, will be sharing her best 5 beginner tips for executing a DIY video marketing strategy.

The second speaker, Justin Belleme, will be sharing examples of effective local videos and video campaigns. He will also be explaining how his agency helps clients choose video topics, in addition to it how video can be incorporated into your social media advertising.

Achieve High Growth by Keeping Customers Coming Back to Your eCommerce Website – Kissmetrics

All through this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48 discusses how to factor in customer retention in all areas of the business, whether it is enhancing auditing and improving website user experience or through figuring out targeted email campaign opportunities.

Things you’ll learn from this webinar are:

  • How you can re-engage customers
  • How to evaluate website performance and customer satisfaction
  • Examples of how companies have increased their revenue through successful customer retention strategies

Free Workbooks/Templates

 
8 Marketing Budget Templates to Manage Your Marketing Spend - Hubspot

8 Marketing Budget Templates to Manage Your Marketing Spend - Hubspot

How you manage your money reveals the activities you can do to make you marketing a success. Executing a successful marketing plan requires time, energy and money. If you have started asking “where did all the money go,” then it’s time for you to start thinking about budgeting your marketing activities.

The marketing budget templates from Hubspot is a perfect resource you can use to manage your marketing spend. The 8 budgeting templates are:

  • MASTER Marketing Budget
  • Product Marketing Budget
  • Content Budget
  • Paid Advertising Budget
  • Public Relations Budget
  • Branding & Creative Budget
  • Website Redesign Budget
  • Event Budget

These templates will help you plan your marketing program's budget and compare that projected budget to what you actually end up spending.

The Beginner’s Complete Content Marketing Workbook - Allison Boccamazzo

Having a template or workbook will help you easily apply what you’ve learned and track your marketing progress for future improvements in your business. The Beginners Complete Content Marketing Workbook from Allison Boccamazzo shows you how to:

  • Create a targeted audience
  • Produce top quality, high-performing content
  • Master social media
  • Simplify SEO
  • Get started with graphic design
  • Get your content to rank well on search engines
  • Use marketing automation and more!

We hope you enjoyed this month's roundup of digital marketing resource from around the web. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

Join the FREE Learning Hub

Sign Up Now

Join Our Free Learning Hub Now

Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.

About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

Leave a Comment:

Leave a Comment: