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How to Select the Right Social Media Platform for Boosting your Business – Infographic

How to Select the Right Social Media Platform for Boosting your Business – Infographic

Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business you have, social media can act as the bridging element to connect with your users. Isn’t it evident that by making your social media presence strong, you can drive more sales for your company? In fact, 62.9% sales professionals agree social selling is important for closing new deals. Corporate giant IBM recorded 400% increase in sales with its social selling initiative. Surely, Social Media has immensely transformed the way businesses are done. Different social media platforms serve different purpose. Facebook:  Facebook profile essentially connects friends and family, and hence has a personal feel. This will help your users and followers to know you more as a person and hence better connected. LinkedIn: Professionals connect on LinkedIn. It is ideal to promote your service and to connect with veterans in the industry. Twitter: Twitter is for quick conversation. If you have any updates, big news or need continuous conversation with your followers, Twitter works magic. You have to log in multiple times a day for quick responses and continuous posting. YouTube: YouTube is the social network where people comment, discuss and share. Along with frequent video uploads, engage with people to magnetise users to your business. Instagram: Instagram is the ideal platform to share awesome pictures, short videos and memes. This is a must have...
51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

51 Eye-Opening Digital Marketing Statistics Every Marketer Should Read

The internet is constantly evolving day by day. According to a recent survey conducted by Internet World Stats, about 48.6 % of the global population are internet users. This is a whopping 887.9 % rise in internet penetration over the last 15 years. With the advent of social media and the smartphone revolution, businesses are able to reach an infinite audience across the globe. This has given birth to the concept of digital marketing. Colossal changes in technology have also transformed the way companies engage in digital marketing. Digital marketing encompasses activities like content marketing, social media marketing, mobile marketing, e-mail marketing, search engine optimization (SEO), lead generation, link building, and so on. All these online marketing strategies are witnessing rapid growth and new trends are emerging every day. We have compiled some of the latest statistics on these marketing strategies from leading sources like Content Marketing Institute (CMI), eMarketer, Econsultancy, Salesforce, Social Media Examiner to name a few. The purpose of this article is to give you an insight about the very recent changes that have occurred in the field of digital marketing and how businesses can incorporate this knowledge for their future growth. Do check out these 51 vital digital marketing statistics : 1.  Content seems to be the ultimate king when it comes to tactics adopted for B2B Marketing. A survey by Kapost found 81% of B2B Marketers in the US investing in Content Marketing. (eMarketer) 2. 77 % of marketers agree that content marketing is core to their business. Among marketers who agree content marketing is core to their business, 48% see a direct link...
7 Ways to Supercharge your Consulting Business with Internet Marketing

7 Ways to Supercharge your Consulting Business with Internet Marketing

Running a consulting business is not easy. Apart from the HR placements, computer trouble-shooting and other miscellaneous activities, you really have to educate people on why they need a consulting business in the first place. There are plenty of ways to popularize your business, but using internet marketing is still one of the best and most prominent ways to supercharge it. Internet marketing can definitely complement the cold calls, advertising and direct mail campaigns that you undertake to establish your business. So whether you have just started out with your consulting business or working hard to establish it, here are some sure-fire ways to do it. 1. Utilize Content Marketing You must be thoroughly bored with people telling you content is king, but then there is no other way to put it. Create content – that is the only way to bring people in. Blogs, social media platforms, emails, everywhere you look, you see content. Good content gets shared, and thus, plays a major role in building brands. If you are a startup consultant and people are not aware of your services yet, this would be the best way to get them to sit upright and take notice. The more quality content you produce, the more credibility you are going to enjoy with your target readers. Content marketing is an integral part of internet marketing, so it’s absolutely essential to have a proper content plan in place.  Your content plan must answer the following questions: Who is the target audience for this piece of content? What are the problems they face that your content can solve? What’s the main purpose of your content?...
FREE Workbook: Digital Marketing Planner

FREE Workbook: Digital Marketing Planner

Digital marketing refers to the umbrella of online business marketing tactics that focus on reaching the target audience, generating leads, and converting them into clients. Online marketing has the potential to give companies a higher return on their investment of time, effort and money. Many business spend a lot on traditional marketing methods, but hardly pay any attention on online marketing. From my own experience of being an internet marketing consultant for clients from a variety of industries, I can honestly say that digital marketing works! I’ve seen websites gain tons of traffic, grow their email list, get loads of inbound queries, and garner new clients, all thanks to an effective online marketing strategy. Wouldn’t you like to see what online marketing can do for your business? Well, I’ve put together a comprehensive planner to help your business craft its own digital marketing strategy! Free Digital Marketing Planner This 32 page planner provides a customizable framework that you can use to craft your own digital marketing strategy. The planner helps you reflect on and map out the following: Business Objectives Buyer Persona Business Audit Digital Marketing Objectives Marketing Potential Master Strategy Content Calendar Marketing Analysis Whether you are planning your digital marketing strategy from scratch, or enhancing your current marketing plan, the streamlined approach in this planner is sure to help you every step of the way. The Digital Marketing Planner is FREE for subscribers of Get Found Online. Fill in your details in the form below and we will send you the planner right...
Top 10 Online Marketing Strategies for Creative Entrepreneurs

Top 10 Online Marketing Strategies for Creative Entrepreneurs

Creative entrepreneurship has been on the rise in recent years. More and more people are leaving their cushy corporate jobs to make an income from things they are actually passionate above. So, who exactly is a creative entrepreneur? A creative entrepreneur is any person who’s started their own business based on their own creative skills. Here are a few examples: Someone who loves to sew starts selling their designer clothes. A small-time blogger publishes a full length book. An artist sells digitized versions of their art online. Do you use your creative talents and abilities to make an income? Well, then you are a creative entrepreneur! While the creative spirit will go a long way in sustaining the business, it’s essential for entrepreneurs to actively pursue online marketing tactics as well to get their business found online. Let’s take a look at the top 10 online marketing strategies you can employ as a creative entrepreneur. 1. Launch a Website   The best thing you can do for your creative business is launching your own website. While you can start off by selling your product/services on online marketplaces and third party websites, having your own websites comes with its own perks. You can host all your products/services under one roof Your website belongs to you, and you alone You have complete control over what’s published on your site You don’t have to abide by the marketplace’s rules and regulations You don’t have to pay a third party a hefty commission While it might take a while to design and launch your own website, it’s well worth the effort. It gives potential buyers a place to look...
The Ultimate Guide to Inbound Marketing

The Ultimate Guide to Inbound Marketing

What is inbound marketing? Wikipedia defines it as: …marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. In other words, inbound marketing is the exact opposite of traditional marketing! Conventional marketing takes the brand, service or product to the potential customer, and urges them to check it out. On the other hand, inbound marketing draws the customer in with interesting/helpful information, gets them interested in the brand/business, and then pitches them a product/service that would be useful to them. In a nutshell, inbound marketing can be summarized into 3 distinct steps: Step 1: Get new prospects Step 2: Convert prospects into leads Step 3: Convert leads to paying customers Let’s look at each of these steps in detail. Get New Prospects The first step is to get people to visit your site and see what you have to offer. Once they are interested, they take the next step and contact you or sign up for your emails. There are whole process involved in getting a casual site visitor to become a business prospect. The process is outlined below, and you can follow the same steps to get new prospects through your business website. Identify Customer Personas A customer persona is essentially a rough sketch of who your ideal customer is. It would be a representation of who you are targeting through your business. Some factors you’ll have to identify for your ideal customer include: Demographics, such as age, gender, area of residence, occupation, income...

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