Digital Marketing Roundup – December 2018

By Sunu Philip | Online Marketing

Dec 31
Digital Marketing Roundup - December 2018

Welcome to this month’s digital marketing roundup!

In this article, we're featuring a variety of resources on content marketing tactics for 2019, the psychology of color for website conversions, influencer marketing, digital marketing predictions for 2019 and email marketing.

 

Blog Articles

 

Content Marketing Strategies and Tactics to Follow in 2019 - Relevance

Content Marketing Strategies and Tactics to Follow in 2019

What are the best acquisition channels you followed this year? Content marketing was definitely one of them. Organizations can establish loyalty and partnership with their audience and strengthen their brand through content marketing. In this article, you'll learn how to set up new strategies, reach newer goals and acquire new markets through content marketing.

The 8 Biggest Blogging Mistakes New Bloggers Make - Jeff Bullas

It is not easy to start blogging like a pro when you start out. It is probably an increase in competition that’s prompting people to make more mistakes. It’s alright, we all make mistakes. Just don’t repeat them. So grab your notebook, note these 11 mistakes shared by Mary Whitman and never make them!

 

Infographics

 

40 Facts About How Psychology of Color Can Boost Website Conversions - Socialnomics

40 Facts About How Psychology of Color Can Boost Website Conversions

2018 has come to an end! What are the lessons you’ve learnt in web conversion? Especially when it comes to the use of colors? How can colors play an important role in driving conversions and establishing brand identity? This infographic examines the use of colors and the powers it can unleash.

24 Little-Known Google Drive Features That’ll Boost Your Productivity - Hubspot

This handbook makes it easy when you want to translate a document or create QR codes in spreadsheets. Google Drive has little known features that would make things really easy for you. Bookmark this infographic, refer to it and become an expert in the tool.

 

Guides

 

A Step-by-Step Guide to Create Content That Attracts High-Quality Links - Search Engine Journal

A Step-by-Step Guide to Create Content That Attracts High-Quality Links

Earning links of high quality websites is half the battle won. It’s not easy, but then it’s not impossible, either. Refer to this simple guide on how you can consistently create content that attracts top-tier links. It shows real world results!

How to Develop an Influencer Marketing Strategy in 5 Steps - Jeff Bullas

At a time when consumers begin to doubt the authenticity of digital advertising, it is important to gain their trust by providing great and meaningful content. If you are someone who worried constantly about how to create a killer marketing strategy, fret no more, because this post discusses on one of the main aspects of building a consumer base - by winning their trust through a great influencer marketing strategy and by collaborating with other expert influencers in the industry. Here are 5 steps to do this.

 

Podcasts

 

How to Use Conversational Copywriting to Improve Your SEO - Edge of the Web

How to Use Conversational Copywriting to Improve Your SEO

SEO has moved from traditional keywords and search phrases to natural language to accommodate voice searches. In this podcast, Nick Usborne, the founder of Conversational Copywriting shares his experience from 40 years of copywriting and how we need to rethink our outlook on content.

What to Do When a Good Google Ads Campaign Goes Bad? - The Paid Search Podcast

Have you ever planned for a perfect Google Ads campaign? Was the going good for a while, and then suddenly did you have to watch it go down? Was the performance issue something you didn’t even anticipate or reckon? Was it not even your mistake? This podcast covers some of the most common reasons why an ad campaign goes wrong and what you can go to fix it. Happy listening!

 

Webinars

 

How to Crush the Competition with Inbound Marketing - Hubspot

How to Crush the Competition with Inbound Marketing

In this webinar, HubSpot's CEO and co-founder Brian Halligan teaches you the tricks of inbound marketing to beat your competition. Learn how to crush your competition, by improving web conversion of visitors and leads.

It is a 60-minute session, where you'll learn:

  • Tips on outranking your competitors in search
  • Where you need to focus your marketing
  • How to build a killer marketing team
  • To set new goals that will outrank your old ones and beat competition

2019 Digital Marketing: Predictions Based on Trends - Simplilearn

How about planning 2019’s marketing strategies by checking out what worked or didn’t work in 2018? Join Matt Bailey, best-selling digital marketing author and corporate trainer, for a close look at the valuables lessons learned, on Wednesday, January 9th at 2:00 PM EST.

 

Free Workbooks/Templates

 

Brand Clarity Workbook - White Box Design

Brand Clarity Workbook

This is a brand clarity workbook where you learn to to build a fundamental brand strategy with a step-by-step guide on how to create a strong brand for your business.

The main topics covered in Brand Clarity Workbook are:

  • Research and analyze your competitors
  • Define your target audience
  • Define your brand mission
  • Develop your logo and tagline
  • Define your unique selling proposition
  • Build your brand voice
  • Create brand consistency

13 of the Best Email Newsletter Templates and Resources to Download for 2019 - Hubspot

Worried about not getting enough time to compose a compelling email newsletter? Here is a list of 13 of the best email newsletter templates that you can download and customize as per your requirements.

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.

About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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