Digital Marketing Roundup – January 2020

By Sunu Philip | Online Marketing

Jan 31

Wishing our readers a very happy new year!

The first month of the new year has passed, and with it comes some interesting tips and articles for PR professionals and social media marketers. In this article, you will learn a lot, beginning from how to scale your content marketing to checking the deliverability of your social media campaigns and much more. Read on, and bookmark these jewels!

 

Blog Articles

 

SEO vs SEM; What’s the Difference and Why Should You Care? - Ahrefs

Differences between SEO and SEM

Though most marketers have used both SEO and SEM for marketing their client products, many of them find it difficult to understand the practical differences between the two. SEM or Search Engine Marketing is a term that contains both SEO and PPC, while SEO itself is the process of optimizing audio, video and written content to ensure search engines tag them. To learn more about the differences between the two, you can refer to this article on SEO vs. SEM: What’s the Difference and Why Should You Care? by Joshua Hardwick. This would give you a better insight on the terms, and how you can use them to improve your marketing.

How to Scale Your Content Marketing - Moz

Churning out pages of content is not a hard task, but creating quality content is a tough one because you are not just spewing words out of your mind and into the document, you are writing content that drives traffic and converts visitors into promising leads. Here is an interesting account of how a company scaled its requirements to cover 100,000 words in a single month. This is an interesting read, and you can click on the article alongside the topic “How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month” to know more about this.

 

Infographics

 

4 Tips to Increase The Deliverability of Your Email Marketing Campaigns - Social Media Today

Deliverability of email marketing campaigns

Email deliverability is the mainstay of email marketing. Wouldn’t it be a sorry situation if the email that you painstakingly plan and prepare never reaches the targeted segment? Simply because it did not reach their inbox. This is why marketers must plan their email programs to ensure that they reach the intended people. Here are four simple tips on increasing the deliverability of your campaigns. Check out this infographic to know more about this. 

8 tips for better customer service on social media - PR Daily

How well are you taking care of your customers? Public Relations experts are also equally responsible for protecting the reputation of their company by taking care of their online customers. Here is an infographic giving you 8 interesting tips on how to provide better customer service on social media. 

 

Guides

 

LinkedIn Profiles Made Easy: 7 Easy Tweaks You Can Make In 5 Minutes - Relevance

LinkedIn profiles made easy

LinkedIn profiles play a very crucial role in impacting your business. People use LinkedIn to facilitate new connections or to look for new jobs. However, the way you prepare your profile also translates into making or breaking your reputation with your target segment. There are some easy hacks to ensure you create a killer profile for your LinkedIn profile. Follow this article, “LinkedIn Profiles Made Easy: 7 Easy Tweaks You Can Make In 5 Minutes” on Relevance to know how to do this. 

How to create a social media content calendar - Hootsuite

Effectively organizing the social media calendar may not be an easy task for all. There are very important organizational tools that would help you strategically plan and place all the content you create. When you create a sensible social media calendar, it would help in your social media campaigns, avoid last-minute scrambles and keep the content pipeline full and with better quality material. Hootsuite has posted a brilliant article on creating an efficient social media calendar and tips on making it work. Follow the link to know how you can create one too. 

 

Podcasts

 

Are You A Showrunner? with Jay Acunzo - Edge of the web radio

Showrunner Jay Acunzo

What’s your take on the methods employed by professional marketers to secure more clients? The trick is not just to grab their attention, but to hold it. The Edge of the Web Radio has come up with a very interesting and educational podcast on this topic. The podcast, Are You A Showrunner? By Jay Acunzo is definitely a good one. Click on the link and start learning

Soup-To-Nuts Podcast: Why having a killer idea, product & passion isn’t enough for long term success - Food Navigator

 Sometimes, having a great idea isn’t just enough to make your great idea bring results. This podcast on “Soup-To-Nuts Podcast: Why having a killer idea, product & passion isn’t enough for long term success” shows how you can have a better, purpose-driven approach to attracting your consumers. Check it out!

 

Webinars

 

You’re Doing Paid Media Wrong (And Here’s How You Can Fix It - Vertical Measures

Repurpose content to get maximum results

How good or bad are you at paid media? If you are stuck at paid media and want to use it optimally to improve your marketing skills, then you must watch this very informative webinar. Here is the title - You’re Doing Paid Media Wrong (And Here’s How You Can Fix It) by Tiger Rensch.

Want To See Behind The Scenes Of 4 Game-Changing SEO Campaigns- Exposure Ninja

Ever wondered what’s the big secret behind the success of certain SEO campaigns? If there is some secret formula, you would probably wish to get your hands on it, right? Not anymore! Exposure Ninja explains it all very neatly in their post - Want To See Behind The Scenes Of 4 Game-Changing SEO Campaigns? You can read the article by clicking on the link alongside the title and gain new insights. 


 

Free Workbooks/Templates

 

How will this digital marketing strategy template help me and my business? - Smart Insights

digital marketing templates

If you are really going to make an impression with your marketing this year, then you’ve got to try the various templates on offer at the Smart Insights website. They have several kinds of templates on offer, and some of which are offered on membership, free of course. Click on the link to make a difference in your marketing strategy today!

A Beginner's Guide to Applying Content Marketing to your Business -  Hubspot

Technologies may come and go, but nothing can beat the power of content marketing. If you are a beginner in social media marketing or would like to explore new strategies in content marketing, download the workbook offered at the Hubspot website and see how it can influence your marketing.

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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