Digital Marketing Roundup - May 2018

By Sunu Philip | Online Marketing

May 29
Digital Marketing

Welcome to this month’s digital marketing roundup!

In this article, we’re featuring a compilation of resources on blogging rules, link building, GDPR, lead generation and ad strategies.

 

Blog Articles

 
The RULES of Blogging – ProBlogger

The RULES of Blogging

When starting a new blog every blogger wants to make it successful and always has questions like: Which platform and tools should I use? How long should the posts be (short or long)? Should I switch the comments section on or off? What kind of opt-in should I use? In this vlog, Darren Rowse shares his thoughts about the rules and blueprints of blogging and how sometime breaking the rules do pay off.

Infographic Ideas for LinkbuildingNinja Outreach

Link building is the most important skill in SEO if you want more search engine traffic. This article by Paul Granger talks about what an infographic is, why it is useful for link building and why you should use an infographic as a link building strategy (case study). He goes on to explain how to create an infographic and what kind of information should be included, and concludes with the benefits of infographics. If you are planning to conduct a link building campaign, this article will convince you to include infographics in your strategy.

 

Infographics

 
A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic] – MarketingProfs

A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

The European Union's General Data Protection Regulation (GDPR) has gone live on May 25th, yet numerous marketers in Europe, and particularly those outside of it, are still unprepared. GDPR aims to protect consumer information and restrict its use by companies. The information under its purview includes the consumer's name, email address, IP address, online networking handle, bank details and medical data.

Each organization that collects such data from consumers in Europe must make a quick move to follow the directions to maintain a strategic distance from potentially hefty fines for infringement.

This handy infographic created by email marketing automation provider Campaigner explains the importance of the regulations for marketers and suggests compliance best-practices. Also, it doubles as a brief checklist of actions one must take to adhere to GDPR's provisions.

Infographic: Digital Marketing Industry in 2018 - Creativeshory

Digital marketing has turned out to be one of the prime marketing strategies of the current times and it is taking the world by storm. It is a dynamic field and has changed a great deal over the past five years years, and it is likely to change consistently in the coming years as well.

New trends are coming up in the marketplace and all marketers need stay up to date with these trends in order to apply it in their digital marketing strategies.

The need to become more visible and have a wider reach is never ending as digital marketing of tomorrow offers further developed patterns and strategies.

This infographic by Digital Ready tells you how digital marketing is going to change in 2018.

 

Guides

 
A 5-Step Online Reputation Management Guide (That ANYONE Can Follow) – Ahrefs

A 5-Step Online Reputation Management Guide (That ANYONE Can Follow)

Online reputation is one of the important factors that drives visitors to your website and influences your business reach. This guide by Tim Soulo on Ahrefs will help you make sure that your brand is accurately represented wherever your customers (and potential customers) are looking for you.

A Content Marketers Guide To Success On Reddit – BuzzSumo

We are all familiar with Reddit, a place where you can share content. Since it houses something for everyone, it reaches millions of people every day. It is also an excellent place to derive content inspiration. The sharing aspect of Reddit is its most integral element.

This guide by Gemma Joyce from BuzzSumo explains about Reddit and how you can utilize it for your content marketing.

How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates] – HubSpot

Blogging is said to be paramount for the success of your marketing. And it is important to learn how to start a blog and write blog posts, so what you write in each article supports your business.

Without a business blog, your SEO can fail miserably, you won't have anything to promote in social media, you won't have any influence with your leads and customers, and you will have fewer pages to put those valuable CTA (calls-to-action) that generate inbound leads.

This guide written by Rachel Leist on HubSpot outlines exactly what you need to do to get started and set up your own blog.

 

Podcasts

 
How to Generate Leads and Sell With Live Video – Social Media Examiner

How to Generate Leads and Sell With Live Video

Podcasts are designed to help busy marketers, creative writers and business owners discover what works with digital marketing. Nicole Walters, an income strategist and host of the live Facebook show, The Monetized Life, explains how you can use live video to build your followers and generate leads.

She also shares her formula for hosting a live video that provides valuable content, how a live product launch can boost sales and some other tips from her experience.

Tips on How to Stay Top of Mind – Duct Tape Marketing

Content can be used to unleash your influence and engage those who matter to you. In this podcast, the host, John Jantsch discusses about the world of content and how it is still the future of marketing with John Hall. They also talk about relevant content for each step of the marketing journey, how people are using content to build trust and what content triggering means.

The take away from this podcast if you give it a listen is: The relationship between content and context, how you can get your content in front of the right people at the right time and how you can use content to boost referrals.

 

Webinars

 
Unifying Your Search and Social Ad Strategies – Digital Marketing Depot

Unifying Your Search and Social Ad Strategies

In digital marketing, change is constant. Marketing experts have realized it’s no longer enough to run campaigns in silos. And the question that arises now is, how can you apply your search marketing skills to amplify your organization’s social advertising endeavors (and the other way around)?

Paid search and social ad experts Michelle Stinson Ross - Director of Marketing Operations, Apogee Results and Connie Lanter - Customer Success Director, Marin Software explore the upsides of bringing together your search and social ad strategies. They also discuss on how advertisers who manage AdWords and Facebook campaigns can create more unified and effective messaging across channels, win more customers and grow revenue.

Through this webinar you’ll learn:

  • Tactics to reach high-profile audiences on Facebook based on their Google search queries
  • Which ad formats in Google and Facebook are to be used in every step of the customer journey
  • How top brands are improving marketing conformance by are automating their search and social campaigns creatively.
Content Amplified: Crafting A Digital Conversation – Content Marketing Institute

Search intent and organic traffic are important but they will only get you so far. What happens when that traffic hits your pages? You won't be able to show RoI, if your content doesn't convert visitors. It's important that your content attracts the right traffic, and prompts visitors to take action.

This webinar was held on May 16 with two speakers Mr. Erik Solan, Director of Amplified Content and Stephanie Stahl, General Manager at Content Marketing Institute. They shared their expertise in fitting the puzzle of paid social, influencer marketing, and lead nurture techniques together in just the right way.

What you’ll learn from this webinar inclues:

  • How you can choose the right channel mix by knowing your goals and how you’ll measure them.
  • The most ideal approaches to recognize the gaps in your content promotion approach.
  • The most effective method to create and test your sponsored social offers.
  • Where to locate the correct influencers and how best to use them.
  • Tips for lead nurturing, including setting up the correct fragments, work processes and tests.

Try not to miss this inside look at how to amplify your content – and your results.

 

Free Workbooks/Templates

 
How to Run a SWOT Analysis for Your Business [Template Included] HubSpot

How to Run a SWOT Analysis for Your Business [Template Included]

Evaluating a new project or your business as a whole is a valuable exercise that will help you achieve your goals. In this article, Caroline Forsey shares about SWOT analysis, a method used to evaluate your business' Strengths, Weaknesses, Opportunities and Threats.

This technique will help you identify areas where your business can improve and maximize opportunities, while simultaneously determining negative factors that might hinder the chances of your success.

This template will walk you through the key elements of a business plan. It’ll take you through all the crucial details and operating procedures you need to outline before beginning a business, from building up your product line and planning a marketing strategy to making financial projects.

10 Video Ad Templates for E-commerce Marketing – Business 2 Community

How do you make an impression on an audience that wants and needs your products? Is this the question you have on your mind?

One of the biggest challenges of e-commerce marketing is getting drawing attention. This video ad template for e-commerce marketing by Anton Eliasson from Business 2 Community will help you to create the perfect ad or series of ads for your e-commerce business.

We hope you discovered some fascinating resources in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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