If marketing is giving out flyers within your neighborhood, outreach marketing is going to a city mall and making a public announcement.
Outreach marketing goes beyond the limits of digital marketing. It has a bigger objective of making a business or a brand known beyond search engine results and social media. In other words, it is all about building lasting relationships with vendors, technology partners, digital print agencies, influencers, online communities and many others.
Outreach marketing focuses on building relationships. Relationships have the power to reach a wider audience, bring in more sales and also foster continued patronage when compared to sponsored adverts. Modern day marketers have to weave outreach activities into their marketing plan for connecting with customers better and selling more to them.
There are several types of outreach marketing that a marketer can try his/her hand at.
This refers to reaching out to influencers who are subject matter experts and command knowledge, experience and expertise in their respective industries. They also have a large fan following who consume and respond to their content.
You can also reach out to bloggers who author content on niche topics of interest. They have their own unique perspective, their own style of writing and maintain a distinct identity from other bloggers.
Outreach for the purpose of link building is critical for SEO success. The more the links that are pointing to your blog or website, better its chances of being ranked higher in the search engine.
This is where you reach out to leading websites, magazines, digital print mediums to publish ads or sponsored content. Eg: A makeup artist publishing her tips for last minute prom makeup on Vogue.
All these might make you feel online marketing is an uphill task. Hold your worries. There a number of tools that can help you march forward with your outreach campaigns.
In what is to follow, we will list out few such tools that will help you collect email IDs, send emails and collect social media details of the individuals you wish to outreach to.
Email is and will always remain the primary means to reach out on the Internet. But, finding the email IDs of influencers you want to connect with is not easy. You need tools to do that for you. Here are 4 such tools.
BuzzStream is a centralized database from where you can get the email IDs along with social profiles of most influencers. The tool also lets you keep a track of all the conversations you have with influencers with whom you are trying to strike a deal.
If BuzzStream lets you reach out to influencers, Pitchbox offers the additional benefit of reaching out to SEO agencies. After all, your content should get the SEO advantage too. Pitchbox is ranked as a tool for bloggers, influencers and even publishers. It boasts of a simple UI that is a breeze to work with.
Profiles with incomplete information can be a real pain for marketers. FullContact aims to take away that pain in outreaching by providing complete information of partial profiles.
Imagine you have the superpower to find anyone’s corporate email ID with a few clicks. Voila Norbert offers just that superpower. The email ID finder enables marketers to find anyone’s email address, verify the correctness of the ID, run bulk searches by uploading a CSV file or through API, and much more.
Sending an email is a seemingly easy task, right? We send dozens of them on any given day. But, when you are running a marketing campaign, and that too a personalized one, sending an email is like operating a mission. You need tools like the ones listed below.
From LinkedIn comes a handy extension that gives you the dual capability of sending emails as well as picking rich profile information straight from LinkedIn. The tool is available in two versions - ‘Lite’ for LinkedIn members and ‘Premium’ for LinkedIn Sales Navigator subscribers, the latter obviously coming with a long list of additional features.
Mailshake has pre-written templates for all your outreaching emails. From guest posts to content promotion, why even the sophisticated cold emailing for lead generation is taken care of by Mailshake. And, all you need is a Google account to get started.
Yesware is a sales productivity platform that will make marketing professionals more productive in their outreach and prospecting efforts. It has direct integration with Salesforce CRM which makes fetching customer data and integrating contacts into email clients easier. Additionally, Yesware offers a number of pre-built templates for Gmail and Outlook. After running A/B tests with these templates, you can pick the ones that bring in the best results.
Bloggers and influencers are largely active on social media. Sometimes, when other traditional means fail, social media is the best way to reach out to them. Here are some tools that can make social media scouting easy for you.
BuzzSumo is a content marketer’s delight. It helps to find out the top content that is trending in any given field. It also helps spot the right influencer who can help you make that content popular across the Internet. Brands like The Telegraph, TED, National Geographic, IBM are using BuzzSumo extensively for their marketing activities.
Tomoson brings the combined power of influencer marketing, social media and content curation under one roof. You can crawl through the tool’s unlimited content crawler, find the influencer best suited to your business from 90,000+ influencers and also ensure that the content gets posted online on social media in regular intervals. A major chunk of your outreach activity is taken care of!
Onanlytica is an end-to-end influencer marketing software that helps you discover, connect and also engage with influencers. Additionally, the tool also helps measure the results of your influencer marketing activity.
Every content marketer has to outreach to influencers who can accelerate their marketing efforts. It requires so much effort in collecting emails, building social media connections, keeping an open eye for content and much more. Relying on manual processes can prove to be a waste of time as well as cumbersome. These tools can help you simplify things and make the entire outreach activity less taxing.
We hope you find these tools helpful in executing your own online outreach strategy. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!
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