Digital Marketing Roundup – October 2019

By Sunu Philip | Online Marketing

Oct 30

Welcome to this month’s digital roundup!

We are proud to share some of the best articles that have been posted online. These would definitely help you gain an advantage in the digital marketing world. Bookmark these posts and create a digital marketing strategy that would really create a spark among your customers. 

 

Blog Articles

 

12 Techniques to Reduce Your Facebook Ad Spend - Social Media Examiner

Techniques to reduce Facebook Ad spend

Looking to convert more people but spend economically on it? In this article, you will find 12 interesting techniques to help improve your Facebook ad targeting, right from the first click to landing page conversion. This way, you can save a lot of time because you don’t have to spend hours fixing campaigns. Click on the link to read the article. 

How to Establish a Unique Domain Name - Socialnomics

A domain name is a name consisting of one, two or even three words. But choosing the right name is the toughest task because there are millions of names already registered in the world wide web. Every business has gone online, so finding the right name has become trickier. If you are looking for enlightening tips on how to create a unique domain name for your business, visit this article.

 

Infographics

 

15 Hacks to Increase Revenue with Social Media (infographic) - Digital Information World

Increase Revenue with Social Media

Smartphones have become one of the most important tools of technology and the best way to catch your target audience would be through social media. Since people use their smartphones very frequently during the day time, it is very easy to influence them through that medium. The social commerce industry is at its peak, and it’s the most effective way to make your marketing strategies successful. Check out this article to enjoy some interesting tips on how to increase your revenue with social media. 

Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic] - Marketing Profs

Every marketer knows the importance of online content and how it could help them reliable to their readers and help them feature high up in the search engines. Naturally, we think first about the content that goes into the page, and then the image. But that has changed. Since images also form an integral part of online search results. In this article on ranking in SEO engines, you’ll find easy to follow, step by step instructions on how to rank in search engines. 

 

Guides

 

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide - Hootsuite

How to Advertise on Facebook in 2020

How to Advertise on Facebook in 2020 is a post that would explain the constantly changing Facebook algorithms and why it is very important to keep tabs on Facebook advertising to communicate with your target segment successfully. Facebook ads help you reach your most potential customers. Learn about the different types of ads you can create with Facebook ads and the best targeting options to choose from. 

Empathy Marketing: How to Understand Your Customers, in 10 Steps - Contently

It is important to be empathetic with your target audience and to realize the fact that they are human beings too. Their needs and wants are to be addressed individually and that’s when they will start responding positively. Learn how to talk to your prospects and clients and understand them through this empathy marketing post. 

 

Podcasts

 

Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal

International SEO & How to Be Super Productive While Traveling

Aleyda Solis is an inspiring person in the world of SEO. She speaks and attends SEO conferences at a global level and talks about the importance of flexibility, discipline and prioritization in order to be successful at work. Her knowledge of SEO has been shared through this enlightening post. Do take a few moments to read through it at the link above.

How to Focus on High-Value Work - Duct Tape Marketing 

In the podcast, you will learn about:

  • Identifying the difference between time and effort economy, and value economy
  • Why it is beneficial to have fewer objectives and focus on it
  • Tips on coaching your talented members to improve themselves

 

Webinars

 

Building Your Brand with Content – Webinar Recording - Digital Vidya

Building Your Brand with Content

Content is the most important ingredient in building your brand. Unfortunately, not many companies are aware of the fact that they need a solid content marketing strategy to put their brand at the forefront of competition. Highly quality content helps promote your brand and generate interest among your target segment. Follow this webinar on Building Your Brand With Content at Digital Vidya to watch the podcast featuring Vishwas Anand, Content Marketing & Communications Lead, Infosys Knowledge Institute.

Around the Marketing World in 24 Hours - SEMrush

How about traveling around the marketing world in 24 hours? This is a unique online conference streaming live on October 30, 2019, with highly talented in-house marketers, sharp-witted CMOs and thought-provoking marketing minds enlightening you for 24 hours. Get hold of the latest trends, tools, insights and skills by watching this live webinar.

 

Free Workbooks/Templates

 

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] - Search Engine Journal

Holiday Marketing Calendar for 2020

The time is getting ripe for you to concentrate on next year’s marketing campaigns. Try these free workbooks to create your ultimate holiday marketing calendar for 2020. It’s truly inspiring, and you can gain a lot of inspiration. 

7 Digital Marketing Strategies and How to Plan Your Own Campaign [Template] - Hubspot

The entire marketing strategy is often focused online these days because that’s where consumers are, most of the time. However, this is a dynamic landscape with ever-evolving strategies and ideas. How would you maintain an agile digital marketing strategy in such a challenging environment? Check out this workbook on 7 Digital Marketing Strategies and How to Plan Your Own Campaign to know more.

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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