Welcome to this month’s round up!
This month’s list of articles would really be insightful and educative to social media managers, digital marketers and everyone related to social media marketing. Learn how to engage your audience in a much more effective manner through these tips and tricks. We have an all-encompassing list of articles, infographics, podcasts and webinars focusing on improving your social media presence. Read, watch & learn.
How to Do Keyword Research for Content that Generates Leads - Duct Tape Marketing
Getting ranked high with the help of your content is the first step in attracting people to your website. However, it is an uphill task. Would you like to learn how to generate more visibility with your content? That is possible only through keyword research. Discover in this article, how to use keywords to prep up your content marketing strategy and generate leads. Here are the things you must do to get your content keyword research off the ground.
Current Trends in Digital Marketing - Socialnomics
Marketing has changed more than ever in the last year. Digital marketing with automation is evolving at an impressive rate with the advantage of automatic analysis and the capability to protect new trends and sales. Do you have adequate knowledge of the latest trends in digital marketing? Technology is evolving in the blink of an eye; don’t be left behind at any cost. Check out this article to know more.
19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic] - Digital Information World
If you want to make your website hugely popular among your target segment, you have to be visible on the search engine results. Apart from providing powerful content, you should also know to rank yourself in the popular search engines, especially giants like Google. There are some tricks to do this. Learn some of those powerful this article by reading and bookmarking this comprehensive infographic by the team at SEO Sherpa.
20 Amazing Facts About Facebook [Infographic] - Social Media Today
Facebook plays a crucial role in shaping the way we do our social media marketing. From being a humble college social networking service, the growth of Facebook has been instrumental, and it is now the biggest thing in marketing. Learning to master Facebook is an art in itself. Social Media Today has an awesome infographic on amazing facts about Facebook. You can follow it here.
The speed of a website is very important for its usability. When your website is slow, your competitor’s website will force its way through. Speed is also a key factor in Google’s key algorithm factors. But Google is not a mute dictator, it has provided webmasters with a set of tools that would help them improve website loading. One such tool is Google Lighthouse. Do you know how it works? Follow this guide by Cognitive SEO to gain more insight on this.
Local SEO: A Complete Guide (For Beginners) - Relevance
What is your knowledge of local SEO? Proper Search Engine Optimization on the local level is very important if you want to be at the top of the page. You also need to be aware of the current SEO trends. Having a good business sense, knowledge of who exactly is your target segment, preparing the right content to lure them and the nuances of link building are all tricks for attracting search engine crawlers. Discover all the secrets in this newest guide on Local SEO.
Keyword Theory in the World of PPC with Navah Hopkins - Search Engine Journal
Watch this episode of the Search Engine Journal Show for an enlightening interview of Navah Hopkins, Services Innovation Strategist at WordStream, a reputed PPC management software provider. The talk is about optimizing keywords in paid search.
How to Build a Community Around Your Business - Duct Tape Marketing
Listen to this amazing podcast on how to link your community with your business, and the time and effort you need to put into it. Learn how good leadership can help with community management.
Hootsuite comes up with yet another insightful webinar this month. This time it is about how the social media marketing team can elevate their skills to create results that really deliver. Join this webinar to know more about the facts from Hootsuite’s customer community. You can also learn from a LinkedIn expert the trick of artfully combining organic with paid activity and delivering commendable results. You can also learn about using social advocacy to build your brand, tricks of solving social attribution challenges and how to improve sales with structured ad campaigns.
Best Practices for Creating Infographics - Search Engine Journal
Infographics can really make people perk up. It is much more effective and engaging than regular content. Visual content is always inspiring and can enhance your written content greatly. Watch and learn from this sponsored webinar at ScribbleLive, as Stephanie Mansueto discusses the most effective ways in which you can create infographics to educate and engage your audience.
Attention, social media managers! Are you struggling to manage your daily, monthly or quarterly tasks? Check out this free workbook with its social media checklist by SEMrush. It would really help with the way you work.
Did you know the potential of your YouTube art is as important as having a YouTube channel? The first impression is still the best impression, and YouTube art can really help people sit upright and take notice of you. It can even link potential followers to your other social channels. Curious about how to do this? Just follow this workbook and template from Hootsuite so you can customize and create your own.
We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!
Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.