Welcome to this month’s digital marketing roundup!
In this article, we're highlighting a compilation of resources on SEO & PPC strategy, voice search, Facebook custom audience guide, Pinterest strategy, high quality link building and social media strategy workbook.
We all use emojis in our daily life while messaging or chatting with our dear and near ones. Have you thought about using these emojis as your SEO and PPC Strategy? This article by Andreea Sauciuc will help you learn why you should use emojis in your SEO and PPC strategy.
Finding new customers for your business is essential for its success. To keep up with the tech and trend fluctuations and evolving audience, businesses have to improve their brand name and websites. To help you attract more clients, Robert Clough has put together a quick cheat sheet of necessary lead-generating tactics to rein in an audience and convert them into loyal customers.
The most important task every digital marketer faces now is to keep up with the changing trends in SEO. The infographic created by SEO Tribunal has put down 72 relevant facts about SEO in a single graphic. Check out this infographic to find out everything you need to know about SEO.
Voice search is the new trend in search. Most people will be using voice search by 2020, and 30% will stop using screens based on the analysis conducted by Grazitti Interactive, a marketing technology consultant. This infographic illustrates how voice search will affect SEO and SERPs and the factors that will cause an impact.
Facebook is a platform that is used by people worldwide and it offers a huge potential audience for advertisers. Facebook Custom Audiences offers some of the best targeting available in Facebook. This guide by Christina Newberry will take you through the steps that you must follow to gain new potential fans, followers, and customers who share key characteristics with your existing customers and fans.
Every website on the internet has a value; sometimes the value is not imaginable. Knowing the worth of your website is as important as SEO. This guide by Greg Elfrink from Empire Flippers helps you calculate how much your website is worth. Also, it reveals how online businesses are valued and how you can increase the value of your site.
Are you using Social Media channels to attract more visitors to your website? Pinterest can help you a great deal to gain more traffic to your website. This podcast with Jennifer Priest explains how to improve visibility of your Pinterest pins with hashtags.
The highlight of the podcast is:
Drip marketing – the use of this term seems to be coming up more and more lately. The podcast with Liz Hersh explains more about it.
The highlights of the topic covered here are:
Creating high quality content that attracts quality links has become the classic link building tactic in SEO. Guest blogging is one strategy that has stood the test of time. In the webinar held on September 12th, Tim Soulo, Chief Marketing Officer at Ahrefs, shares his in-house content marketing team’s strategy and tactics for guest blogging and successful link building.
This webinar was conducted by Digital Marketing Depot on September 18th and featured digital ad experts from Instapage and Marin Software. It deals with the follow up process that must be in place after a conversion.
Topics discussed include:
If you struggle with how to effectively promote your small business on social media, here is a helpful social media strategy workbook that will guide you to create your own strategy and execute your plan for social media promotions.
Sending an email to your target audience requires proper planning. These 9 email marketing templates will guide you every step of the process, like planning, executing and measuring the analytics of your emails.
We hope you've found some interesting resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!
Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.