Seth Godin is a popular American entrepreneur who is known for his wacky marketing perspectives. He says, “Content marketing is the only marketing left.” Well, Seth seems to have a point. PointVisible’s inforgraphic on the State of Content Marketing in 2018 states that at least 91% of B2B marketers and 86% of B2C customers are using content marketing.
Content has become the new currency of the web. The more you mint it, publish it and distribute it, the more traffic you get on your website and ultimately, the generation of more leads.
But publishing just any content on the web is not a surefire way to improve your business. The content needs to well-written, factually correct and most importantly, grammatically correct. Content written with poor grammar and typographical errors reflects poorly on your brand and its credibility.
Should we stress the need for multiple rounds of proofreading to make the content perfect?
Ask any content marketer how difficult it is to write a piece of content without any glitch in the first go. They would definitely answer in the negative. Nevertheless, they cannot skip the editing and proofreading process either. Luckily, there are a handful of tools that make the lives of content marketers, web content writers, copywriters, and bloggers easier.
Grammarly is a savior of sorts for content marketers who are fed up with silly typos, repeated words and easy-to-miss grammatical mistakes that creep in while writing. One great thing about Grammarly is that it works perfectly on the chat interfaces of messengers, emails or anywhere you write on the web.
Grammarly also has a Google Chrome extension that you can add to write professional and error-free content.
If you are someone who would prefer a distraction-free, minimalist yet feature-rich writing console, then Grammarly’s built-in writing app would be a perfect ally for you.
Above all, Grammarly helps you become a better writer by providing insight into your writing pattern and how it can be improved with context-optimized vocabulary suggestions.
If you are a fan of Microsoft Word or Outlook, Wordrake is the proofreading and editing tool you will love. Once installed, Wordrake pops up as a separate tab on the ribbon. It allows you to rake an entire document or selected text to spot errors that you could have missed out on.
Once the raking is completed, the editor highlights possible errors in red. You can accept the suggestions or reject them altogether. The beauty of Wordrake is that it takes hardly few seconds to complete the proofreading of a document.
Ginger Software steals the thunder from rest of the content proofreading and editor tools by providing context-driven grammar and spelling suggestions. The software is powered by a patent-pending technology that would never fail to surprise you.
And, Ginger runs even when there is no Internet. A simple mouse hover above the suggestions and you can easily accept or reject the suggestions. So, if you have the habit of disconnecting from the web while writing, Ginger is not going to let you down.
Finally, an app that can elevate your writing to the league of Ernest Hemingway. As the writer himself once said, “Good writing is good conversation, only more so.” The Hemingway app helps you weed out the readability issues in your writing. It highlights passive sentences and complex words that can be replaced with a simpler word for better readability. That is one feature Hemingway himself would approve of.
There are two modes to the Hemingway app - write and edit. So, you have the option to shift to writing directly on the app’s writer interface if other writing or editing tools are proving to be inadequate.The app also highlights the content using several colors, each color denoting a specific change that is required. There is also a grade to help you quickly evaluate the readability of the entire content. Anything above 6 is considered good.
Copy. Paste. Check. Accept/Reject. You are done. Using Grammark is as simple as that. Grammark helps you identify a large chunk of the mistakes that content marketers make while creating content. From adhering to an academic style to weeding out passive voice and isolating eggcorns, Grammark is a trustworthy service to fine tune your writing to perfection.
It is an open-source tool, the source code of which is available free for download. So, if you know a bit about programming, you can even customize Grammark to suit your preferences perfectly.
Grammar Check brings all the essential tools you need for writing, formatting, and editing in a simple and minimalist interface. It takes away all the bloated features you may not use but could be dragging your productivity down. Like MS Word, Grammar Check highlights suggested edits with an underline which you can choose to correct or ignore as desired. And, Grammar Check publishes regular content on English grammar and its right usage which should brush your writing skills to finesse.
Every writer, be it a pro or an amateur, makes a truckload of mistakes in the first draft. For content marketers, every piece of written content should be perfect in all aspects. But their precious time cannot be spent proofreading and editing manually.
These tools can pitch in, save your time and effort, and help you perfect your content writing skills. They will help you keep up a respectable standard of writing that your editors and readers would approve of. Most of these tools come with a trial period. So you can try them out and find one which suits you the best. Use them consistently and you are sure to increase your readership manifold.
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