Digital Marketing Roundup - April 2018

By Sunu Philip | Online Marketing

Apr 25
Digital Marketing

Welcome to this month’s digital marketing roundup!

In this article, we’re featuring a compilation of resources on visual marketing, Instagram stories, GDPR, email marketing, SEO and social media strategy.

Blog Articles

 
7 Branding Trends Every Business Owner Should Watch Out For – Entrepreneur

7 Branding Trends Every Business Owner Should Watch Out For

Branding has become essential for a company to boost its reputation online. Branding has also been evolving over the years, which is why many top corporations sometimes go in for a major overhaul. This article outlines the relatively new branding trends that businesses should keep an eye out for.

A Look Inside Google AdWords' New Ad Suggestions Feature – Word Stream

Writing an effective PPC ad requires a lot of creativity, time and patience. Google Ads has made the process easier for digital marketers, but with the new Ad Suggestions features, it’s made it a whole lot more efficient as well. This article takes a realistic look at the new feature and how it can benefit online marketers.

Infographics

 
5 Reasons Why We Are Wired to Respond to Visual Marketing – Social Media Today

5 Reasons Why We Are Wired to Respond to Visual Marketing

It is said that our brains respond more to visuals than text, which is why images and videos perform so much better on social media. If you haven’t started incorporating the visual component into your online marketing efforts, it’s high time you do. This infographic provides 5 pretty detailed, research-based reasons why the audience is more likely to respond to visual marketing.

Seven Ways to Increase Email Open and Clickthrough Rates – MarketingProfs 

It’s been a while since email marketing has become a mainstream marketing strategy. However, not everybody gets it right. Consumers are more likely to mark promotional emails as spam or relegate them to an unopened folder. It’s essential that your emails are able to reach the consumer and grab their attention. This infographic showcases 7 practical ways you can increase your email open and clickthrough rates.

Guides

 
A Marketer-Friendly Guide to Understanding GDPR – Marketing Land
A Marketer-Friendly Guide to Understanding GDPR

The General Data Protection Regulation (GDPR) has taken over the online world by storm. While companies are frantically putting the required processes in place, it must be noted that this is a much-needed measure to ensure user security and data privacy. This free guide from Marketing Land aims to help marketers understand the implications of GDPR, how it is being implemented and how they can prepare for it. 

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales – Kissmetrics

Instagram Stories has proved to be a popular way in which brands can engage their audience and personally interact with them. If you’d like to know how to get more out of your Instagram Stories, be sure to check out this guide.

Podcasts

 
How to Use Podcasts to Improve Your SEO – Edge of the Web Radio

How to Use Podcasts to Improve Your SEO

While podcasts don’t typically have a lot of written content save an outline, they can help you improve your SEO ranking and get more leads. In this episode, Sherry Bonelli, the founder and CEO of Early Bird Digital Marketing, sheds more light on the benefits of podcasting and how it can improve organic presence in the search engine results page (SERP). 

3Q for a Smart Social Media Strategy – Rainmaker.FM

Having a clear, actionable social media strategy is absolutely essential for any kind of success in the social networking arena. In this podcast, the hosts, Jerod Morris and Sean Jackson, share 3 important questions you must answer to get attention, drive traffic, and build an active community on social media.

Webinars

 
Turn Leads into Clients with Modern Email Marketing - ConvertKit

Turn Leads into Clients with Modern Email Marketing

Well targeted email campaigns can work wonders for your business. In this webinar, Isa Adney from ConvertKit and Brian Clark from Copyblogger team together to share a simple action plan for an email system that will bring in more clients.

Through this webinar you’ll learn:

  • The keys to modern email marketing
  • How to strategically segment your audience for a better experience
  • How simple automations can skyrocket your conversions
  • How to use email to get referral business (so leads keep coming)
The Principles of Experimentation – Marketing Week 

Conversion rate optimization is an integral part of online marketing and a certain degree of experimentation is required to make the whole process more efficient. If you want to foster good experimentation habits in your business, you won’t want to miss this webinar by Stephen Pavlovich and Kyle Hearnshaw from Conversion.com.

Free Workbooks/Templates

 
The Best Email Calendar Template You Need to Manage Marketing Newsletters – CoSchedule

The Best Email Calendar Template You Need to Manage Marketing Newsletters

Having an effective email marketing strategy in place is all well and good, but managing it efficiently is another matter altogether. CoSchedule has come up with a simple email marketing calendar template that you can use to manage your marketing campaigns.

This free template should help you:

  • Keep track of your email campaigns
  • Organize email lists
  • Meet deadlines
  • Find content associated with specific emails
How to Write a Business Plan for Creatives (+ a free template!) – Wonderlass 

Being a creative genius does not guarantee that your business will thrive without an action plan. Putting together a detailed business plan will help you have a cohesive outlook on your business’s future and target areas where you want it to grow. Allison from Wonderlass.com is offering a free online business roadmap that you can utilize to design your own awesome creative business plan.

We hope you discovered some fascinating resources in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.

About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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