5 Landing Page Design Tools that will Turn Your Website into a Lead Generation Machine

By Sunu Philip | Online Marketing Tools

May 09
Landing Page Design

Landing pages are the gateways through which visitors land up on your website. It creates the first impression that either excites the visitors or forces them to click on the close button on the top right corner.

That said, the design of the landing page plays a major role in making the visitor stay or flee. It should be engaging, informative and easy-to-use. In other words, it should draw the customer towards the business that the landing page represents. It is no surprise that product owners and service providers spend long hours meticulously designing and fine tuning landing page designs. A well-optimized landing page can convert up to 133% of your website visitors (HubSpot).

But, creating a landing page out of thin air is not an easy task. In fact, for someone who cannot draw a perfect straight line, it can be a daunting task. But, there is hope. There are tools which do the heavy-lifting of the designing process, making it easier for anyone with a bare idea of designing to create a landing page that converts beautifully.

So what should you look for when picking a landing page design tool? Some key features to look for are:

  • Ease of use
  • Mobile responsiveness
  • Affordable pricing
  • A/B testing
  • Design elements
  • Ready-made templates

These are the basic features that every landing page designing tool must have. More brownie points if they come with additional features.

Here are some tools that score high on the above features.

1. Unbounce

Unbounce

As the name suggests, Unbounce is a landing page designing tool that can make your visitors stay longer rather than bounce off quickly. Unbounce features several “drag and drop” tools which makes it easy for amateur users to easily create websites even if they don’t know the ABCs of coding. The tool offers a range of landing page design elements, including images, CTA buttons, forms, and many more that you would want when building a landing page.

Key features include:

  • Drag and drop elements
  • WordPress friendly
  • Branding and customization
  • Dynamic text replacement
  • Mobile-responsiveness
  • Ready-made templates
  • Filter templates by tool, campaign, type or special features

Pricing on annual basis:

  • Essential - $79/mo
  • Premium - $159/mo
  • Enterprise - $399+/mo

2. Instapage

instapage

If you are a startup or a solopreneur running a business on a shoestring budget, Instapage can be the perfect ally to build your first landing page. The landing page design tool comes with a free, but limited plan that should take care of your immediate needs. It has a basic version and a premium version with more powerful features that you can use when your demands scale higher. You can publish the landing page created using Instapage to any custom domain. There is also a WordPress plugin which can be used to publish the landing page.

Key features include:

  • Full testing suite for performance optimization
  • Google Analytics & AdWords Integration
  • Mobile responsive
  • WordPress integration
  • 200+ templates
  • Real-time team collaboration
  • CRM, email marketing, social integrations

Pricing on annual basis:

  • Core - $69
  • Optimizer - $99
  • Team & Agency - $179
  • Enterprise - Customized plan

3. Leadpages

Leadpages

Leadpages is another most-preferred opt-in landing page design tool that works across all digital channels - from social media ads to eCommerce stores. Its versatility combined with scalability makes it an ideal choice for small businesses that are on a growing path. It has an impressive collection of templates which can be filtered based on type and conversion rates. The templates cater to all ranges of needs including blog, eCommerce, photography, startup, website, travel among many others.

Key features (of standard plan) include:

  • $100 Google AdWords credit
  • Unlimited Traffic & Leads
  • Mobile-responsive pages
  • 160+ Free Templates
  • Multichannel support
  • Facebook ads

Pricing on annual basis:

  • Standard - $25 /mo paid annually
  • Pro - $48/mo paid annually
  • Advanced - $199/mo paid annually

4. Divi Builder

Divi

Divi Builder is a WordPress based visual website builder. It offers an endless list of elements to use across your landing page. Audio players, blog feed, bar counter, blurb, CTA buttons, filterable portfolio, divider, pricing table, social follow, customer testimonials and video sliders, to mention a few such elements. Divi also offers an in-built design toolkit that supplies everything you need to build a high-converting landing page without ever having to leave the page. The drag and drop interface along with in-line editing just makes lives of web developers easier.

Key features include:

  • Real-time designing
  • Click and type interface
  • Responsive editing
  • Save, import or export layouts to the web
  • Fast loading web pages
  • 20+ pre-made layouts

Pricing: $89 per year for access to all Elegant Themes resources.

5. Thrive Architect

Thrive Architect

In landing page designing and conversion rate optimization, the key is to make it irresistible for the user to submit his/her details. Elegantly built landing pages with all the right elements to attract users will help you achieve that. It is here that Thrive Architect weaves its magic. As a revolutionary, feature-packed, easy to use visual page builder for WordPress, Thrive Architect checks all the right boxes. The fact that it has dozens of landing page templates, pre-built conversion elements and instant drag and drop functionality makes it a breeze to work with.

Key features include:

  • Flexible column layouts
  • Advanced customization
  • Mobile responsive editing
  • Dynamic animations and actions
  • Advanced email marketing integration

Pricing: $67 for a single website license.

Bringing It All Together

Like we said before, landing pages play a major role in creating a first impression about your website and the business as a whole. But, designing and bringing them live on the web is a herculean task.

These tools help you take care of that without breaking into a sweat. Most of them come with drag and drop functionality. They spare you the difficulty of having to learn coding to make your landing pages perform the way you want them to. With these tools you can easily convert all your website visitors into paying customers.

Try them out and let us know your feedback.

Know of any more tools that can make things easier? Feel free to share the knowledge.

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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