5 Incredible Tools We've Used to Simplify Social Media Management

By Sunu Philip | Online Marketing Tools

Aug 10
5 Incredible Tools We've Used to Simplify Social Media Management

Social media management has been an everyday thing for us at Get Found Online.

Apart from managing our own social media accounts, we also have a platter of social media profiles to handle that belong to clients from varying backgrounds.

Maintaining social media profiles for a single brand itself is a nerve-racking experience. When there is a long list of clients also to handle, stress levels are bound to go off the radar.

Things get wary when everybody wants to wish ‘Happy Christmas’, ‘Happy New Year’ in their own way, but at the same time. There is also the need to constantly push social media posts about new product releases, just-published blogs, press releases, responding to social mentions and so on.

In a way, scrolling down the endless feed on your Facebook timeline might seem to be a good pastime. But, as a profession, social media management is hectic. Two hands and one brain are simply not enough to keep up with social media.

You need more than that. You need an arsenal of social media management tools that can get things done with clockwork precision while maintaining that much-needed personalized tone.

If you are a marketer who finds social media management to be hectic, here are some tools that can lighten the burden on your shoulders. Among the list of these tools are some which can automate your social media chores while you can lean back and relax with a cup of hot chocolate.

Your Handy List of 5 Social Media Management Tools

We have been using a steady list of social media management tools for a long time. Also, we have been trying out alternatives that could possibly turn up to be better options. Here are some such tools that have helped us get our work done fast and straight.

1. Social Jukebox

Social Jukebox

What does it do?

Automated social media posting that saves you time and effort to schedule and post updates across multiple social media handles. Also comes with the option for targeted posting that helps reach out to a specific audience with specific messages. There is also a ‘mentions database’ where you can see a historical archive all social media mentions your brand/social media handles have received.

How much does it cost?

  • Advanced - $19.99 per month
  • Pro - $29.99 per month
  • Business - $49.99 per month
  • Ultimate - $99.99 per month

A 14-day free trial is available for all plans.

2. Buffer

Buffer

What does it do?

One of the finest social media management tools that is trusted even by Fortune 500 brands. We have been using it since our beginning days to queue posts across Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest. Buffer allows you to schedule posts for a later time as well as handle all the content for all social handles from a single dashboard. No window hopping to be active on social media.

How much does it cost?

  • Starter Pro - $15 per month
  • Business Small - $99 per month
  • Business Medium - $199 per month
  • Business Large - $399 per month

There is also an enterprise edition that takes care of 150+ social accounts for 25+ team members. The trial version is available for 3 social accounts with 10 scheduled posts a day with limited features.

3. Hootsuite

Hootsuite

What does it do?

Hootsuite is a serious contender among the top social media management tools. What sets it apart from its contenders is that Hootsuite also makes it easy for marketers to create reports on their marketing activities. Hootsuite gives detailed analytic reports in a dashboard format depicting results across all integrated social channels. It also has features for content curation. Users and teams can access pre-approved content stored on cloud servers.

How much does it cost?

  • Professional - 1260 INR per month
  • Team - 6,600 INR per month
  • Business - 45,000 INR per month
  • Enterprise - Custom pricing

A 30-day free trial is available for professional and team plans. Demos are provided for business and enterprise plans. There is a limited free plan which gives 3 social profiles, 30 scheduled messages for a single user.

4. SproutSocial

SproutSocial

What does it do?

Sprout Special, unlike any other social media management tool, helps you forge real connections with your followers. The tool helped us deliver relevant content to niche target audience and also foster a culture of customer advocacy through continuous engagement. The deep analytic reports and social listening features helped us better understand how our brand is being perceived by the target audience and which content pieces outrank rest of the assets.

How much does it cost?

  • Premium - $99 per month
  • Corporate - $149 per month
  • Enterprise - $249 per month

A 30-day free trial is available for all plans. All plans are billed monthly, so you have the liberty to cancel the service any time you wish.

5. OnlyPult

OnlyPult

What does it do?

If Instagram is a serious hangout place for your target audience, then OnlyPult is an excellent ally that can make your presence felt on the image sharing website. We used OnlyPult in the past to create a splash for a travel-based business that had working millennials as the target audience.

The tool helped us schedule Instagram posts at the right time when our target audience used Instagram the most as well took immediate actions. One thing we liked the most about OnlyPult is that it allows handling of multiple tools at the same time. Other key features include a handy image editor, geotags, hashtags, automatic removal of posts, first commenter, analytics and much more.

How much does it cost?

  • Start - $10 per month
  • SMM - $17 per month
  • Agency - $34 per month
  • Pro - $55 per month

Closing In

A marketer has countless social media accounts to handle but just two hands and only 24 hours in a day. These social media management tools make a marketer’s life easy, as we found with our own experience. From scheduling posts to bringing all social media activity under one roof, they offer the flexibility you will need to get things done on social media.

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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