Digital Marketing Roundup – August 2019

By Sunu Philip | Online Marketing

Aug 30

Welcome to this month’s round up!

This week’s round up is here with new insights and revelations on how to market your brand to your customers. Learn more about LinkedIn demographic tools, predictions related to the digital marketing industry, interesting tips on keyword research and much more. 

 

Blog Articles

 

How to Use LinkedIn Website Demographics as a Marketing Tool - Social Media Examiner

Using LinkedIn demographics

Marketers would find that tracking their LinkedIn demographics would give them a more professional idea of their website visitors. If you have not yet started using the tool, now would be a good time to do it. If you are not familiar with LinkedIn’s Website Demographics tool, follow this article, and you will know how to collect information about your site visitors. 

Instagram Impressions, Explained in 100 Words or Less - Hubspot

What are Instagram impressions? Have you come across this word when you marketed your product through Instagram? Can impressions really indicate success? Learn more about Impressions and other Instagram metrics by diving into this brief article.

 

Infographics

 

SEO The Age of Voice Search | Insights 2019 – 2020 - Enabler Space

SEO The Age of Voice Search

Getting the hang of how to optimize your website is never complete. Just when you’ve perfected one, a new idea comes up and you’ve one more trick to master. Now, Voice Search is the one that’s really popular, especially with smart devices and the Internet of Things doing everything. Take a look at some of the new insights that have come up regarding voice search for SEO in this infographic.

14 Predictions for the Digital Marketing Industry That Will Come True by 2022 - Digital Information World

A digital marketer who is constantly on the lookout to improve and shape his strategies will want to know about new trends in the industry. This is something that keeps changing quite very often. Follow this article to know about the latest trends and predictions regarding the digital marketing industry. 

 

Guides

 

Step by Step Guide to Keyword Research - Relevance

Guide Keyword Research

The term keyword research is so popular. But what do they really mean? How can you prepare a keyword-based content strategy that will click across all marketing channels? To understand that, you have to go deeper into what keywords really mean. Check out this step by step guide to know how keywords can dictate your digital presence. 

How to Use LinkedIn Live: The Complete Guide for Marketers - Hootsuite

People are always attracted to video content. So, if you are planning a marketing strategy with a twist, make sure videos are there. It would really help you connect with your target segment in real -time. With Facebook, videos gained ground. Now with Linked videos, the concept goes several notches higher. Follow this guide to know how you can make the best use of LinkedIn Live videos. 

 

Podcasts

 

SEO: From Keywords to Concepts – EDGE of the Web

From Keyword to Concepts

When you want to catch on to the inner workings of Google, you need to get it from an expert. Bill Slawski, Director of SEO Research at Go Fish Digital, is an expert because he’s been following SEO trends for 20 years. Get the inside scoop on the latest SEO developments by listening to this podcast, and learn more about the future of Google search.

How to Build a Brand that Drives Growth - Duct Tape Marketing

Duct Tape Marketing has an interesting podcast regarding building your brand this time. Listen to it, and you will learn how to define your brand right from the beginning, how your brand will affect your external audience and your colleagues and more. 

 

Webinars

 

How to Break Through Digital Noise With Direct Mail - Marketing Profs

breaking digital noise through direct mail

Direct mail lets you directly connect with your audience, but how do you make your voice heard among all this digital noise? How can you be more persuasive, and get people to act? Watch this webinar on “How to Break Through Digital Noise With Direct Mail”, and get a copy of Sendoso's direct mail guide with over 60 unique, creative and ready-to-adopt ideas for your next campaign.

SEO Webinar: How to Rank On the First Page of Google in 2019 - Local SEO Search

Ranking on the first page of Google is the hardest task of all. After all, 75% of users never go past the first page of a Google search. Improve your digital presence by being there at the right time. To have a solid understanding of how Google works, watch this seminar on “How to Rank On the First Page of Google in 2019”. You might want to bookmark this page and go over it again and again, because it’s got a wealth of content on SEO. 

 

Free Workbooks/Templates

 

How to Prepare an Advertising Plan [Free Template] - Hubspot

Prepare an advertising plan

Every advertising campaign starts with an idea. But to execute that idea you need to cross several oceans. You need help from your team, approval from bosses, stockholders, accounts, among other things. To make your campaign impactful, you need to have a foolproof advertising plan. But how do you formulate and organize your thoughts and ideas into a good plan? With this free template from Hubspot and the accompanying article, you’ll have many issues cracked for you.

SEO Management Best Practices White Paper - Brightedge

The importance of SEO in today’s marketing strategy cannot be undermined at all. More than 51% of traffic comes from organic search. This whitepaper outlines a 4-step methodology for a highly successful SEO management strategy to help you understand the growing complexity of SEO optimization. This strategy was developed with the expertise and knowledge of SEO-performing brands like Microsoft, Twitter, Facebook, Home Depot, Deloitte, 3M, among many others. Download the whitepaper to know more about how to bring value to your customers.

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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