Digital Marketing Roundup – June 2019

By Sunu Philip | Online Marketing

Jun 28
Digital Marketing June 2019

Welcome to this month’s round up!

The focus is on SEO marketers and webmasters as usual, and we have brought in some of the best articles posted in July. If you are looking for some inside tips on link building or would like to know how to build a great content strategy, just follow the guides and webinars presented here. 

 

Blog Articles

 

5 of the Best Social Media Lead Gen Techniques - Search Engine Journal

Social media lead generation techniques

Using social media to generate leads is a tricky business because they do all have a lot of great features that aid in advertising. But how do you leverage them to the best of what they are capable of? Check out this article, “5 of the Best Social Media Lead Gen Techniques” to know how to generate leads successfully with the help of paid social platforms, mainly, Facebook and LinkedIn.

How to Rank New Content Faster - Neil Patel

Writing an attractive blog post is one thing, but getting it indexed by Google is a totally different thing. What do you do when you want to index your content fast and get it impressively ranked? Sounds like a tough game, right? Well, not anymore. Neil Patel comes up with yet another magic recipe with this article, “How to Rank New Content Faster”. Check it out.

 

Infographics

 

Infographic: 5 Must Have Ingredients for a Great Content Marketing Strategy - Top Rank

Key Ingredients for content marketing strategy

Do you have a great content marketing strategy? Many people actually do not, and they actually depend on content marketing to sell their products and services. According to a recent survey by the Content Marketing Institute, only 12% of respondents are actually successful at their current efforts to strategically manage their content. Click on the link for this inforgraphic that explains 5 Must-Have Ingredients for a Content Marketing Strategy for tips on creating a responsive content marketing strategy. 

Google Webmaster Guidelines for Inbound Marketing Success - Digital Information World

It is imperative to know about Google Webmaster Guidelines and recommendations if you want your website to feature in the SERPs. Follow this article to know more about inbound marketing and how to bring out the best in content creation and web design. Make sure your website is technically perfect before you launch it. 

 

Guides

 

The Beginner’s Guide to Facebook Advertising for Mobile Apps - WordStream

Facebook Advertising for mobile apps

Follow this article, “The Beginner’s Guide to Facebook Advertising for Mobile Apps” to know how to take off your marketing campaign with a great bang and success. This guide will run you through useful tips on using Facebook with your marketing campaigns, and how to target your audience with it. 

A Guide to Effective Lead Generation - Relevance

Lead generation is the first important step in the sales pipeline, and perhaps the trickiest too. With the internet and social media, the usage of digital channels has been really, really high, because there are a lot of data coming in, data of different kinds. Making fruitful use of all that data is not easy. Read more about how to excel at lead generation through this guide. 

 

Podcasts

 

How to Give Your Content CPR - Duct Tape Marketing

Give your content CPR

There is no to the different ways in which you can make your content better. And copywriters are continuously polishing themselves to keep up with the demand.But interestingly, there are only 3 ways in which marketers can polish their copy. The three ways, known as Clarity, Personality and Resonance (CPR) make sure your marketing is a huge success. If you are curious to know how to give CPR to your marketing plans, just follow this article. 

7 Reasons Why Your SEO Is Weak - Marketing School

Worried that your SEO is not up to the mark? Then there must be something seriously wrong somewhere. This Marketing School podcast episode with Neil Patel and Eric Siu describes 7 reason for weak SEO. Listen to it and see if you are able to figure out your SEO problems as well. 

 

Webinars

 

Decode the Science of SEO - Search Engine Land

The Science of SEOProfessionals depend on Search Engine Land’s Periodic Table of SEO to teach them the strategies moves involved in creating a winning SEO strategy. In this webinar, you can listen to an expert editorial team from Search Engine Land gives you eye opening tips on conducting an SEO strategy that works successfully now. 

The Basics of Link Building - Know These Before You Start - Search Engine Academy

There are certain terms in SEO that may sound a little weird or cryptic. For example, Branded links, naked links, money links, reciprocal linking, link diversity are some such phrases. To get the concepts clear and to imbed the basics of link building in your memory, you can follow this webinar by Search Engine Academy master trainer Steve Scott. 

 

Free Workbooks/Templates

 

The Pains + Gains of Content Syndication - Relevance

Pains & Gains of Content Syndication

B2B marketers often run into problems with their content syndication programs. Finding out what caused the problem can be a headache if you are not able to pinpoint the correct source of problem. The Pains + Gains of Content Syndication is a whitepaper webinar that deals with this problem and it focuses on 7 common issues that you may face. Going through it would help you greatly. 

The Simple Guide to Creating an HTML Email [+ Free Templates] - Hubspot

There are two types of email that you normally send or receive: plain text emails and HTML emails. HTML emails are formatted and styled differently, making them attractive and easy to spot. This is done using a drag-and-drop or module-based tool. Learn how to do this by using the free templates and accompanying guide provided by Hubspot. 

We hope you've found some helpful resources and tools in this month's digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!

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About the Author

Sunu Philip, the founder of Get Found Online, is a Certified SEO Specialist and Internet Marketing Consultant. Her passion is to help individuals and brands establish their online presence and bring in more business through the power of digital marketing.

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