Welcome to this month’s digital marketing roundup!
In this post, we will be talking about a number of articles, blogs, webinars and podcasts that would help you drive traffic to your website and become an expert in social media marketing. Bookmark the pages, and you will find them quite useful in your marketing campaigns this year.
You have put great pains into creating a great blog. But your task doesn’t end there, because to bring in traffic, you have to work more. And it is indeed a challenge, especially when you have several thousands similar blogs vying for the same kind of attention. In this article, “7 Steps to Stardom: How to Direct Web Traffic to Your New Blog”, you will get some interesting insights on how to direct traffic.
You’ve probably been hearing about this technique known as the Skyscraper Technique by Brian Dean?. It is a link building strategy with an impressive success rate. It takes into account, the human mind’s natural tendency to be attracted to the best. Check this article if you want to execute the strategy and boost SEO for your website.
8 Email Design Trends to Guide Your 2019 Email Marketing Strategy [Infographic] – Social Media Today
Email marketing is an impressive way to attract customers. But when you do it in the age-old fashion, it tends to be boring. This is why you need to have new strategies to boost engagement. The team from Email Monks come with some interesting strategies to do this. It’s quite easy. Check this infographic to know more.
Digital Marketing Hacks: A Complete Guide to Using Infographics for Lead Generation – Digital Information World
Infographics have been getting a lot of traction lately. They play a major role in boosting traffic, and engage customers in an interesting fashion. Infographics gets shared more on the social media than any other form of content. And it is equally important in lead generation too. If you want to know how Infographics can aid in lead generation, you can check out this infographic.
The Complete Guide to YouTube Ads for Marketers – Hootsuite
Having a user-friendly website is one of the most important factors to note when you have a live website. And the usability factor will continue to be a major factor in 2019 too. Making a website appealing to all your users may be a tough task because you have to ensure a great experience. If you are looking for new insights on how to do this, you can click on the link and read the article.
Moz’s Domain Authority 2.0 – Edge of the Web
Moz made the announcement that that they are changing the way Domain Authority will be scored from March 5th onwards. Join Russ Jones, the Principal Search Scientist at Moz, as he gives an engaging talk on a number of topics including how SEOs should use Domain Authority, how it will be calculated and how frequently it will be updated.
What is a Drip Email Campaign? – Podomatic
Check out this interesting podcast on email drip campaign is, and why your business should be setting up these campaigns! This is an SEO Podcast with famous hosts, Chris Burres and Matt Bert
How to Use Intelligent Site Search to Increase Conversions – Search Engine Land
Who wouldn’t like to have new info on how to get conversions. People don’t have time to browse through your site completely, so they quickly go through it and if they see something they like, they will come back. In this enlightening webinar, you will learn about Motorola Solutions and how they are adapting their digital strategy to the changing expectations of its customers, as explained by Jon Rossman, Digital Experience Manager.
Site Migration Best Practices – Bright Edge
Site administrators and SEO experts are worried about the risks involved with site migrations. Check out this webinar featuring BrightEdge Customer Success and the best practices they follow for site migration. It will definitely help you with yours.
Posting social media updates every 30, 60, or 90 minutes is indeed a draining task. This makes you think that there should be something that makes social media content easier to plan and schedule across the different accounts companies maintain. This social media content calendar template is going to really help you with that. Download it and see the difference it makes.
How to Maximize SEO ROI – Whitepaper- Brightedge
Perfect SEO calls for collaboration between multiple functions. Each member in the team contributes greatly to creating great content.Picking the right team and setting the right process for your SEO team can help greatly in SEO ROI.
Read about how each team member can help with your SEO success:
We hope you’ve found some helpful resources and tools in this month’s digital marketing roundup. For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!
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