"You cannot bore people into buying your product; you can only interest them in buying it", said David Ogilvy once. In today’s internet generation the attention span, awareness and intent of a prospect are more important to a marketer than anything else. To win your prospect’s attention and interest you need tools.
Tools like a visual lead magnet. What is a lead magnet? A lead magnet is basically a downloadable piece of content, like an eBook, report, whitepaper, video, webinar recording, etc. It is called a magnet because it attracts the prospect and persuades them to share their email ID or contact details in exchange of the downloadable content.
A lead magnet is not always downloadable content. Sometimes, it comes in the form of:
The basic tenet of every business is that you have to offer some value in return for something. Lead magnets gives the users an offer that is clear and specific. They are great for any marketer because:
For example, an "Email Marketing for Dummies" eBook is something that a marketer about to kickoff an email drip campaign would definitely be interested in. To get a dummies kind of a guide for their immediate use, they will be ready to share their email address.
So, lead magnets help you get the contact information of high-intent users. Also, it helps in creating top-of-mind recall value for your business. To summarize, lead magnets aid in long-term lead nurturing.
If you are wondering where to get started to create visual lead magnets, here are some tools that will help you do it. The good news is that they are all free. The only thing you would have to share is your email address.
Like I said in the beginning, your visual lead magnet can take any form - like eBook, whitepaper, image, infographic, etc. To create a specific type of lead magnet you need a specific tool. Here are some free visual lead magnet design tools that will help you create them with ease.
Designrr offers a quick way to turn your content into lead magnets like eBooks, video, blog posts, flipbooks, etc. You need zero designing skills to get started. You can start using Designrr by uploading word docs, inserting the doc link, importing from PDF or even start from scratch with an empty project. If you are a content marketer, podcast publisher, video creator, or marketing agency, Designrr is an excellent choice to begin with.
You can take the free 7 day trial to figure out the plan that suits you best.
Beacon claims to help you create visual lead magnets in less than 10 minutes. With 40+ readymade templates that you can customize right away, that seems to be a legitimate offer. Beacon also allows users to create their own custom templates that can be reused any number of times for future projects.
With a 4+ star rating on almost every major review site, Prezi is an internet star child. From Huffington post to Ted, several internet heavyweights count on Prezi as their presentation software. There are readymade templates designed specifically for business, marketing, sales and education that can help you create visual lead magnets in a flash.
Canva shot to fame as a marketer’s best friend with its drag-and-drop designing capabilities, pre-built templates for a wide variety of scenarios and team sharing features. Canva has also introduced additional visual elements that lets you create animated visual lead magnets from within its interface. You require zero video or design making skills required whatsoever to use Canva.
If you are in desperate need for an online tool that will help you create diagrams and flowcharts for your visual lead magnet, draw.io is an excellent option. It is widely used by developers, designers, marketers, network admins and analysts who want to break down complicated processes into easy-to-digest flowcharts and diagrams.
Draw.io is free for regular use. There are some exceptions where the services is priced according to the server you use.
Want to convert your blog post into a beautiful infographic? Or create a flyer for an upcoming webinar? What if you want to create a banner announcing the release of an eBook? Whatever your need is piktochart has templates and layouts that can help you get it done without sweating it out. From corporate presentations to event flyers, consider your every visual lead magnet design need fulfilled.
XMind is a one of a kind tool that is rare to see in the internet world. It is a mind-mapping software. It helps you create ideas and form branches so that you can brainstorm the right way to do things. You can use the same images used for mind-mapping as visual lead magnets that will catch the fancy of onlookers. For instance, you can use XMind to create a mind-map to show the thought process that went behind an eBook, white paper, case study and the likes. Needless to say, it will help increase your downloads.
Every business thrives by offering something to their customers. In online marketing, you may not make a sale in the first interaction. It takes time to make them interested and arrive at a decision. Lead magnets can help in the process by helping you convert your content into various other forms that are easy to consume. These tools make it easy for you to create such lead magnets without having to hire a designer or learn designing yourself.
For more digital marketing tips, tools and helpful resources, be sure to sign up for our Learning Hub!
Get ready to take your business to the next level. Lots of free resources, worksheets and eBooks to help you get started.