By Sunu Philip | Website Optimization
What does digital marketing mean to you? For most entrepreneurs and small/medium businesses, digital marketing encompasses a wide range of marketing activities done online to increase brand awareness and bring in more revenue. But where does one start with digital marketing? You start with a website for your business! Digital marketing is not just about […]
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By Sunu Philip | Online Marketing
From finding long lost friends to conducting banking transactions, and instant communication, we rely on the Internet for our everyday convenience. Customers are also flocking to the Internet with mouse clicks for shopping rather than to shopping malls made of bricks and mortar. Offline has gone of out of style. Online is the new vogue […]
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By Sunu Philip | Online Marketing
Digital marketing has become an absolutely necessity for businesses worldwide. It doesn’t matter if you have a small home business or a multi-million dollar corporation… your business needs to have a credible online presence. While major businesses with huge marketing budgets can afford to have in-house online marketing experts, this isn’t the case with small […]
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By Sunu Philip | Free Tools , Online Marketing Tools
Google, the search engine has literally taken over all the facets of our life. From finding the nearest bakery to understanding the technology that sends rockets to space, Google is an endless resource for users. Especially for business owners and marketers, there is no dearth of Google tools that can take productivity and performance a […]
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By Sunu Philip | Business Blogging
Blogging is undoubtedly the best B2B marketing tactic. It helps improve your search engine rankings and credibility. For smaller companies, the benefits of blogging surpasses the effort and time invested, by leaps and bounds. Not only is it an inexpensive outpost, but also a 24×7 communication platform where you can continuously voice your thoughts and […]
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By Sunu Philip | Online Travel Marketing , Social Media
Do you remember how you used to plan for a vacation few years ago when Internet and smartphones were yet to become commonplace? The preparation started months beforehand, right? Well, not anymore. Now it is possible to be bitten by a travel bug in the morning and take off to your dream destination by noon. […]
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By Sunu Philip | Business Blogging
Are you still following traditional marketing for your business? Do you think that blogging is overrated and unnecessary? Think again. A recent study conducted by Content Marketing Institute and MarketingProfs revealed that 80% of B2B marketers use blogs as a major content marketing tactic for their businesses. What does this information mean for your business? […]
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By Sunu Philip | Online Marketing Tools , Website Optimization
The online business scenario is constantly changing. What worked for you last year, need not necessarily bring you good results this time around. In the fast-paced internet medium, how do businesses keep their heads up? Regular audits… that’s how! No matter how long you’ve been in online business, it’s essential to conduct a regular audit. You may choose […]
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By Sunu Philip | Search Engine Optimization
Every business – big or small, needs a fully functional website. It’s a window that opens your products and services to the world and gives your business an identity. But what’s the use of a website if it cannot reach your potential customers? How do you make sure your web pages are getting found by your […]
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By Sunu Philip | Online Marketing , Social Media
Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business […]
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