By Sunu Philip | Online Marketing
The internet is constantly evolving day by day. According to a recent survey conducted by Internet World Stats, about 48.6 % of the global population are internet users. This is a whopping 887.9 % rise in internet penetration over the last 15 years. With the advent of social media and the smartphone revolution, businesses are […]
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By Sunu Philip | Search Engine Optimization , Website Optimization
You run a business. And you just launched a perfect new website with all the bells and whistles. Unfortunately, it is not getting the response that you anticipated. So, what went wrong? If you have a good website, excellent graphics and mind blowing content, then your website ought to bring results, especially when you go […]
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By Sunu Philip | Content Marketing
A genuine content marketer is an influencer, and his/her content pieces are authentic. With experience, veteran content marketers can generate waves, and with bolder, braver content marketing, they can start a trend. Here are some websites you must visit if you intend to become a successful content marketer. They will teach you a thing or […]
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By Sunu Philip | Online Marketing
Running a consulting business is not easy. Apart from the HR placements, computer trouble-shooting and other miscellaneous activities, you really have to educate people on why they need a consulting business in the first place. There are plenty of ways to popularize your business, but using internet marketing is still one of the best and […]
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By Sunu Philip | Online Marketing Tools
Have you checked out the layout maps in huge shopping complexes? Or better yet, looked at a geographical map while navigating through unfamiliar places? A sitemap is exactly like that. The only difference is that it gives you the textual layout of a website, and not of any shop or place. It is like having […]
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By Sunu Philip | Online Travel Marketing
A resort is a fantastic holiday destination for travelers on vacation! It offers vacationers a private place to stay, food at their beck and call, loads of indoor and outdoor leisure activities and pretty much everything they need is taken care of. Some resorts even offer honeymoon and holiday packages, sightseeing tours and spa facilities. […]
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By Sunu Philip | Online Travel Marketing
Did you know that 70% of people depend on online reviews before they make buying decisions? Isn’t that a huge chunk of your audience? Just imagine how many of your target customers might be in that 70%! This proves that online reviews are something you cannot ignore. The figures get even more exciting here: More than 67% […]
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By Sunu Philip | Content Marketing , Online Travel Marketing
Blogging has numerous advantages, especially in the travel industry. Some benefits of setting up a travel blog are: Greater chance of getting discovered by search engines Ability to include targeted keywords naturally in the site Link to travel related products and services offered by the company Recommend destinations your business is in partnership with Get more people […]
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By Sunu Philip | Online Travel Marketing
Online marketing is doing wonders for hundreds of businesses worldwide, and the travel industry is no exception. An effective online travel marketing strategy helps travel companies position themselves out there, gain a good following, get more customers, and thereby, increase their revenue. If you are in the tourism business, online travel marketing can do a lot for you […]
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By Sunu Philip | Online Marketing
What is inbound marketing? Wikipedia defines it as: …marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. In other words, inbound marketing is the exact opposite […]
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